CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
3 days ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
21 minutes
4 months ago
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
In today’s fast-moving business world, traditional marketing tactics no longer suffice. Many organizations pour resources into one-off campaigns that quickly fade. This episode introduces growth marketing—a disciplined, always-on approach that replaces short-lived bets with a system for continuous, measurable growth. We explore how leading companies transform “leaky bucket” challenges into thriving customer journeys by uniting teams, running smart experiments, and focusing on the moments that...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
