Rethinking the Quote: Simplicity, Speed, and Trust Quoting is where customers first experience how easy — or how painful — it is to do business with you. In this episode, we explore the psychology behind quoting and why simplicity is the ultimate trust signal. You’ll learn how clarity, transparency, and speed can turn quoting into a strategic advantage rather than an administrative chore. We’ll unpack how modern sales teams use guided selling and clear pricing structures to balance personaliz...