CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
3 days ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
32 minutes
4 months ago
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
