CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
3 days ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
32 minutes
4 months ago
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
In a crowded market where products feel interchangeable, how can your business truly stand out? This episode reveals why your brand is more than a logo or slogan—it’s the living heartbeat of your enterprise. We explore how to move beyond one-way messaging and build a brand rooted in authenticity, trust, and purpose. You’ll learn to define your company’s “why,” craft a cohesive identity, and use storytelling to put your customer at the center of the journey. We’ll also share frameworks for cre...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
