Strong design for products, services and digital platforms can not only increase a company’s value but also produce iconic pieces. The parameters keep changing, from increasing consumer expectations to instant access brought on by the internet. So how does design keep up? What makes a piece of design truly stand out?
Listen now to the panel discussion lead by Sarah Dawood of Design Week.
Recorded live.
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Strong design for products, services and digital platforms can not only increase a company’s value but also produce iconic pieces. The parameters keep changing, from increasing consumer expectations to instant access brought on by the internet. So how does design keep up? What makes a piece of design truly stand out?
Listen now to the panel discussion lead by Sarah Dawood of Design Week.
Recorded live.
Judges' Insights: Being Human - How to use new technologies to connect brands and customers
D&AD in audio
27 minutes 41 seconds
5 years ago
Judges' Insights: Being Human - How to use new technologies to connect brands and customers
From interactive, experiential events to products and services, brands are successfully connecting with consumers on a human level. The use of data, AI, and other tools is becoming more prominent; will this aid or hinder this human touch? In this session Kate Dawkins (Kate Dawkins Studio), Jo Barnard (Morrama), Jon Biggs (MediaMonks) and Greet Jaans (Publics Sapient)discuss how creativity is evolving, what makes a pencil-winning piece of work, how it is judged and what the future holds.
Recorded at D&AD Festival 2019 in London.
*For 57 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (https://www.dandad.org/en/d-ad-awards/) and see if our judges agree.
D&AD in audio
Strong design for products, services and digital platforms can not only increase a company’s value but also produce iconic pieces. The parameters keep changing, from increasing consumer expectations to instant access brought on by the internet. So how does design keep up? What makes a piece of design truly stand out?
Listen now to the panel discussion lead by Sarah Dawood of Design Week.
Recorded live.
