Strong design for products, services and digital platforms can not only increase a company’s value but also produce iconic pieces. The parameters keep changing, from increasing consumer expectations to instant access brought on by the internet. So how does design keep up? What makes a piece of design truly stand out? Listen now to the panel discussion lead by Sarah Dawood of Design Week. Recorded live.

How does storytelling capture the minds and hearts of an audience? In a world where we are exposed to more and more creative work, how do we create content that stands out? The panel discusses what makes a pencil-winning piece of work, how it is judged and what the future holds. Matt Alagiah from It's Nice That moderates the discussion with Alice Chou (Dentsu Taiwan), Sarah Gerona (BBC Studios) and Toby Allen (AMV BBDO). Recorded live. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.

How does craft add to the impact of print and digital advertising? What are the most effective examples of craft this year? Join judges as they discuss what makes a pencil-winning piece of work, the impact craft has, how it is judged and the future of craft in advertising. Recorded at D&AD Festival in London. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.

From interactive, experiential events to products and services, brands are successfully connecting with consumers on a human level. The use of data, AI, and other tools is becoming more prominent; will this aid or hinder this human touch? In this session Kate Dawkins (Kate Dawkins Studio), Jo Barnard (Morrama), Jon Biggs (MediaMonks) and Greet Jaans (Publics Sapient)discuss how creativity is evolving, what makes a pencil-winning piece of work, how it is judged and what the future holds. Recorded at D&AD Festival 2019 in London. *For 57 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (https://www.dandad.org/en/d-ad-awards/) and see if our judges agree.