In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
All content for Decoding Commerce is the property of dear digital and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand
Decoding Commerce
56 minutes
8 months ago
#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand
In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channe...
Decoding Commerce
In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
