Decoding Commerce

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Decoding Commerce

dear digital

60 episodes

1 week ago

In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...

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Entrepreneurship

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In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...

Show more...

Entrepreneurship

Episodes (20/60)

Decoding Commerce

#60 Talk with CurveCatch│Building a personalised e-commerce experience at scale

In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...

1 week ago

42 minutes

Decoding Commerce

#59 Deep dive with Vincent Buyssens│Beyond AI and chatbots: Designing for the Latent Space

In this episode, Sam, Michiel, and creative technologist Voidwalker, aka Vince Buyssens explore what comes after chatbots: truly generative UIs. They unpack how AI shifts us from commanding tools to navigating intelligence: moving through vectors, embeddings, and latent space to “sculpt” copy, design, and product experiences. The trio digs into the rare intersection of design and engineering, why text prompts limit creative work, and how interfaces should evolve toward semantic controls...

3 weeks ago

1 hour 2 minutes

Decoding Commerce

#58 Deep dive with Sam & Chris | Shopify or Odoo? Choosing the right stack for growth

In this episode, Sam and Chris, both Solution Architects at Dear Digital, tackle a question many growing businesses face: 'Should I choose Shopify, Odoo, or maybe both?' They compare the two platforms’ core philosophies. Shopify as a best-of-breed selling engine focused on speed, checkout, and multi-channel commerce, and Odoo as an all-in-one ERP powering inventory, purchasing, manufacturing, and more. Chris highlights Odoo’s strength in operations and native app integration, whil...

1 month ago

49 minutes

Decoding Commerce

#57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it

In this episode, Sam sits down with Chris, Solution Architect at dear digital, to unravel one of the most common questions Odoo users face: “Why is my system running so slow?” Together, they explore the technical structure behind Odoo, breaking down how the Python server and PostgreSQL database work together, and why the database might not be the real culprit. Chris explains how poor custom logic, overloaded cron jobs, and under-provisioned servers often have a bigger impact on performance th...

5 months ago

39 minutes

Decoding Commerce

#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development. The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections ...

5 months ago

28 minutes

Decoding Commerce

#55 Talk with Clio | Mastering B2B relationships in fashion retail

In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian brands like American Outfitters, Scapa, and Belhose, before joining Clio, the affordable luxury bag brand founded in 2011. Clio (formerly Clio Goldbrenner) recently underwent a rebranding to make the brand more international. John and Pascale chat about Cli...

6 months ago

44 minutes

Decoding Commerce

#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand

In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channe...

8 months ago

56 minutes

Decoding Commerce

#53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and strategies to tackle them. Dimitri shares his insights on leveraging various marketing channels, the importance of creative content, and the necessity of a well-structured data setup. A must-listen for every D2C commerce brand looking to grow! Visit us o...

9 months ago

41 minutes

Decoding Commerce

#52 Deep Dive with Firmhouse | Recurring online commerce

In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform simplifies testing ideas, launching quickly, and building steady recurring revenue.We explored the different types of subscription models and their benefits, the crucial role of customer experience in subscriptions, and how some of our mutual clients successfully structure their...

10 months ago

38 minutes

Decoding Commerce

#51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session

This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the journey of Loop Earplugs. From tackling tinnitus to creating stylish, functional earplugs, Dimitri shares the journey of building a brand that redefined hearing protection.We dive into:The origins of Loop and its innovative design.Navigating challenges during rapid growth and scal...

11 months ago

1 hour

Decoding Commerce

#50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI

In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustaina...

1 year ago

1 hour 1 minute

Decoding Commerce

#49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry

In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social impact, we explored the company's expansion into body care and home fragrances, and how it's making a remarkable difference in deprived communities. We also uncovered the CEO's transition from CMO to leading a brand-driven enterprise. Join us as we unravel the inspiring story an...

1 year ago

1 hour 5 minutes

Decoding Commerce

#48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability

Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a 100% post-consumer waste pair of jeans, this conversation covers it all. Bert's insights into the fashion industry, the commitment to sustainability and transparency, and the shift in management make this a must-listen for anyone passionate about ethical and innovative business...

1 year ago

1 hour 2 minutes

Decoding Commerce

#47 Talk with Dopper | Saving the planet, making millions

In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of Merijn, Dopper's founder, whose personal crusade against plastic waste birthed an iconic product that's as functional as it is a conversation starter. He revealed the challenges of international expansion, the pivotal shift from nonprofit ideals to impactful social enterprise, and the innovative s...

1 year ago

1 hour 12 minutes

Decoding Commerce

#46 Deep Dive with RUMvision | How to monitor website performance that matters

In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM benefits. Improve page speed with real UX data and look beyond your Lighthouse score.In this podcast they talk about the importance of real user monitoring, the problem with only looking at the lighthouse score, core web vitals and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.c...

1 year ago

55 minutes

Decoding Commerce

#45 Talk with Mutiny and Chalhoub | Fashion Meets Blockchain: Transformative Technology in Retail

Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is the founder and creative director of MUTANI, a brand that fuses digital fashion with the aesthetics of gaming. Nick Vinckier is the innovative director of corporate innovation at Chalhoub Group.Shayli shares her journey from the avant-garde streets of Antwerp to the frontiers of...

1 year ago

1 hour 10 minutes

Decoding Commerce

#44 Talk with Wakuli | How to get responsible entrepreneurship right.

In this episode John sits down with Lukas Grosfeld, co-founder of Wakuli coffee. They talk about the links between existentialist philosophy, how responsible entrepreneurship can positively transform a community, how to mix e-commerce and physical locations and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigi...

2 years ago

1 hour 4 minutes

Decoding Commerce

#43 Talk with Wildride | The wild ride of a perfect product market fit

In this episode John sits down with Joost Hultink.Joost is the proud owner of Wildride and a passionate entrepreneur. He's known for introducing the fashionable Toddler Swing carrier, revolutionising the way parents enjoy outdoor activities with their little ones.They talk about how you should move forward when you know you have a great product, how to expand abroad, why you might not want to work with outside investors en much, much more...Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ ...

2 years ago

56 minutes

Decoding Commerce

#42 Deep Dive with Gadget | Refocussing on programming that matters

In this episode Sam sits down with Mohammad (Mo) HashemiCEO and Co-Founder of Gadget.Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less. Mo talks about the origins of Shopify payments, how to hire great talent, the future of Shopify accounts, what AI can do for programming, and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook:...

2 years ago

1 hour 1 minute

Decoding Commerce

#41 Deep Dive with Bol.com | How to tackle different consumer cultures

In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium.In this second round of their conversation they talk about what it takes to go from good to great, how customer expectations are culturally influenced, how to expand your business to Flanders, and much, much more.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-dig...

2 years ago

58 minutes