In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
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In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce
Decoding Commerce
28 minutes
5 months ago
#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development. The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections ...
Decoding Commerce
In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand. They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focu...
