
The future of search is no longer predictable. In this Deep Dive episode we unpack the massive shift from traditional SEO to AI dominated discovery. From ChatGPT’s 700 million weekly users to Google’s global AI overviews, the data shows a rapid collapse of organic clicks and the rise of a new metric that now matters more than ranking: AI visibility.
We break down why top ranked pages are no longer the sources LLMs cite, how content freshness and structure determine extraction, and why the rare AI referred visitor is 4.4 times more valuable than a normal search user. You will learn how to build content that machines can read, how to strengthen EEAT, and how to optimize conversion paths for high intent AI traffic.
If your SEO strategy still measures success by traffic volume, this episode will change your entire roadmap.
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