Search has changed forever.
In this kickoff episode of The Deep Dive for 2026, we unpack how generative AI is fundamentally reshaping enterprise search, digital visibility, and brand influence.
Traditional SEO was built for rankings and clicks.
AI-powered discovery is built on trust, authority, and citation.
From Google AI Overviews to ChatGPT and Perplexity, AI assistants are now synthesizing answers across platforms, formats, and sources. In fact, AI agents already mediate roughly 33% of organic search activity, acting as real-time proxy users on behalf of customers.
In this episode, we break down the five enterprise SEO and AI trends defining success in 2026, including:
Why search has shifted from rankings to influence
How AI agents browse, fetch, and cite content in real time
Why technical SEO is now the foundation for AI visibility
How structured data and schema determine whether AI trusts you
What “agent conversions” really mean in the AI era
Why content quality, EEAT, and originality now decide citations
How multimodal content drives AI answers across text, video, and voice
Why PR-driven coverage fuels over 34% of AI citations
The five new AI search metrics replacing traditional SEO KPIs
Why automation is mandatory, but human expertise remains critical
The battleground is no longer the search results page.
Search usage is growing faster than ever, yet website traffic is falling across industries.
In this episode of The Deep Dive, we explain why.
This is a data-driven breakdown of the Great Decoupling, the structural split between rising search demand and collapsing clicks caused by AI overviews, zero-click results, and AI-native discovery platforms. We explore how Google AI Overviews, ChatGPT, Perplexity, and Claude are reshaping user behavior, why CTRs are collapsing for both organic and paid search, and how even category leaders like HubSpot were caught off guard.
You will learn why AI traffic converts four to five times better than traditional organic traffic, how citation rewards reverse performance decline, and why authority, structure, and third-party validation now matter more than rankings. We also introduce the integrated future of SEO, AEO, and GEO, and explain why the next 18 to 24 months are critical for establishing AI visibility before the conversion tipping point arrives.
This episode is essential listening for CMOs, marketers, founders, and content leaders navigating the AI-driven search economy.
#TheDeepDive #AISearch #GenerativeAI #ZeroClickSearch #AIOverviews #SEOTrends #AEO #GEO #AISEO #DigitalStrategy #ContentAuthority #MarketingPodcast
Search is not evolving. It has been rewritten.
In this episode of Deep Dive, we explore the single biggest shift in digital discovery since Google launched. The rise of Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO), and why it is rapidly overtaking traditional SEO as the dominant visibility model in the AI era.
AI platforms like ChatGPT, Google AI Overviews, and Perplexity are now answering billions of queries directly. Clicks are declining at scale, but the traffic that does convert is converting up to nine times better than traditional organic search. This episode breaks down the data, the economics, and the playbook brands need to stay visible, trusted, and cited in AI-driven answers.
We unpack why zero-click search is accelerating, how AI systems choose which sources to trust, and why citations, not rankings, are becoming the new currency of digital authority. From the rise of Reddit as a dominant AI trust signal to the impact of Amazon blocking AI crawlers, this conversation connects market data, platform behavior, and real-world strategy.
You will learn:
Why search volume is growing while website traffic is shrinking
How AI search platforms process billions of queries daily
What zero-click search really means for publishers and brands
Why AI-driven traffic converts 4x to 9x better
The difference between SEO and GEO, and why both matter
How AI systems select, summarize, and cite content
The new GEO metrics like AI Share of Voice and citation frequency
How to structure content so AI systems can trust and quote it
Why authority, freshness, and community signals now dominate visibility
This episode is essential listening for CMOs, SEO leaders, content strategists, founders, and anyone responsible for growth in a world where answers matter more than clicks.
The future of search is citation-driven. The brands that adapt now will own visibility for the next decade.
Subscribe to Deep Dive for research-led conversations on AI, search, and digital strategy.
#SEO #GEO #AIsearch #GenerativeEngineOptimization #AnswerEngineOptimization #DigitalMarketing #ZeroClickSearch #AIVisibility #ContentStrategy #SearchTrends
The search engine results page is no longer the final destination. Generative AI has changed how people discover, trust, and act on information.
In this episode of The Deep Dive, we explore the end of traditional SEO and the rise of Generative Engine Optimization, or GEO. Learn why clicks are no longer the primary success metric, how AI systems decide which brands to cite, and why authority now matters more than rankings.
We break down AI share of voice, sentiment-weighted authority, citation frequency, and the hidden volatility inside AI search results. You will also discover why AI-driven traffic converts dramatically better, even at lower volumes, and how schema, EEAT, and machine readability determine visibility in the zero-click era.
If you want a clear, practical map for navigating AI-powered search, this episode gives you the frameworks and metrics you need to stay competitive.
Subscribe for more deep dives into how AI is reshaping digital strategy, visibility, and growth.
#DeepDivePodcast
#FutureOfSearch
#AISearch
#ZeroClickSearch
#GenerativeAI#GenerativeEngineOptimization
#GEO
#AISEO
#SearchVisibility
#AIOverviews#DigitalMarketing
#ContentStrategy
#BrandAuthority
#MarketingStrategy
#EnterpriseMarketing
Welcome to The Deep Dive, where all hell breaks loose when SEO meets AI.
In this episode, we expose how Google’s AI Overviews are permanently collapsing click-through rates, rewriting paid search visibility, and triggering the greatest shift in digital marketing history. With over 60% of searches now ending without a click, traditional SEO and PPC metrics are officially broken.
You will learn how organic CTR dropped 61%, paid CTR fell 68%, why healthcare ads are getting buried, how informational queries now outperform commercial keywords, and why citation authority is now more powerful than rankings.
We break down The Great Decoupling, the forced merger of SEO and PPC, the failure of Google Search Console, the rise of Generative Engine Optimization, and why desktop is now the real revenue engine for AI-driven search.
If clicks are disappearing, the only question left is this:
Is your brand trusted by the AI?
#AISEO
#ZeroClickSearch
#TheGreatDecoupling
#SearchMarketing
#GoogleAI
#GenerativeSEO
#MarketingStrategy
#FutureOfSearch
#SEOTips
#PPCMarketing
#DigitalMarketing
#AIOverviews
#ContentAuthority
AI has rewritten the rules of SEO. In this episode of The Deep Dive, we explore how generative search engines like Google’s AI Overviews, ChatGPT, and Perplexity are replacing blue links with synthesized answers.
We break down why citations are the new rankings, how knowledge graphs are the new SEO strategy, and what CMOs must do to stay visible in a world where machines choose which brands to trust.
If you’re leading marketing, content, or digital strategy, this episode will reshape how you think about organic visibility, brand authority, and the future of search.
#AISEO #GenerativeSearch #SEO2025 #DigitalMarketing #MachineTrust #KnowledgeGraph #SEOStrategy #AIOverviews #MarketingPodcast #TheDeepDive #ContentStrategy #LLMSearch #FutureOfSEO #OrganicSearch #BrandAuthority
The Podcast provides an in-depth article exploring Agentic AI and its profound impact on Search Engine Optimization (SEO), particularly how these autonomous systems are beginning to redefine traditional search strategies. It details that Agentic AI, powered by large language models, allows for the autonomous execution of complex SEO tasks—such as competitor research and content mapping—moving beyond the limitations of simple generative tools. The text emphasizes that while Agentic AI offers significant efficiency gains, including accelerating business processes by up to 50%, it requires a "human in the loop" collaboration model where strategists focus on high-level validation and quality control. Furthermore, the article distinguishes Agentic SEO from traditional AI SEO (Generative Engine Optimization) and highlights the significant market growth projected for the global AI agents sector. It also addresses crucial challenges, including the risk of hallucinations and the necessity of building ethical guardrails and data quality checks into automated workflows. Finally, the source promotes various Semrush-related tools and resources, indicating its nature as a marketing-focused informational piece.
The future of search is no longer predictable. In this Deep Dive episode we unpack the massive shift from traditional SEO to AI dominated discovery. From ChatGPT’s 700 million weekly users to Google’s global AI overviews, the data shows a rapid collapse of organic clicks and the rise of a new metric that now matters more than ranking: AI visibility.
We break down why top ranked pages are no longer the sources LLMs cite, how content freshness and structure determine extraction, and why the rare AI referred visitor is 4.4 times more valuable than a normal search user. You will learn how to build content that machines can read, how to strengthen EEAT, and how to optimize conversion paths for high intent AI traffic.
If your SEO strategy still measures success by traffic volume, this episode will change your entire roadmap.
#AISEO #Search2026 #GenerativeAI #DeepDivePodcast #LLMSearch #AIMarketing #SEOTrends #DigitalMarketing #AIOverviews #ContentStrategy #EEAT #ZeroClickSearch #MarketingPodcast #FutureOfSearch
AI is rewriting the rules of content visibility. In this episode of The Deep Dive, we break down the new five layer AI driven optimization stack that every brand, content creator and strategist must understand. Discover how eligibility, retrieval, reasoning, response and reinforcement are transforming how content is discovered, trusted and reused by systems like ChatGPT, Perplexity and Gemini. Learn how to structure content for machine trust, AI attribution and answer inclusion in a world where clicks may shrink but influence grows. This is your new roadmap for the AI powered discovery era.
#AISEO #ContentVisibility #GenerativeAI #SEO #AIContent #DigitalStrategy #DeepDivePodcast #MachineTrust #ContentStrategy #AITransformation
Should you refresh old content or build something new? In this episode of The Deep Dive, A and Sayo break down the content refresh vs. new page debate that’s reshaping SEO in the age of generative AI.
From preserving authority and understanding topical intent to structuring pages for AI-driven selection, this episode delivers a complete framework for smarter content strategy. Learn when to update, when to start fresh, and how to measure impact beyond traditional rankings.
#SEO #ContentMarketing #AIMarketing #DigitalStrategy #TheDeepDivePodcast
Welcome to The Deep Dive, where A and Sayo cut through the noise to expose how AI is rewriting the rules of search. From Google’s AI Overviews to ChatGPT’s selective memory, this episode reveals the 62% brand disagreement that’s reshaping digital visibility. Discover how hybrid retrieval, reciprocal rank fusion, and SCORE-trained AI agents are redefining what “ranking” even means.
Learn the tactics, the metrics, and the mindset needed to thrive in the new AI-powered search world.
#AIsearch #DeepDivePodcast #SEO #ArtificialIntelligence #ContentStrategy #HybridRetrieval #LLM #SCOREagents #AIMarketing #DigitalGrowth
AI isn’t killing SEO—it’s rewriting the rules. In this episode, we uncover 7 surprising truths about the AI search revolution and what they mean for marketers, brands, and creators. From zero-click searches to the rise of Answer Engine Optimization (AEO) and cultural relevance, discover how to stay visible in a world where AI decides what gets seen and cited.
If you’re ready to move from chasing rankings to becoming the source of truth in the AI era, this is your essential listen.
#AISEO #AISearch #DigitalMarketing #GenerativeSearch #AnswerEngineOptimization #FutureOfSEO #MarketingPodcast #AIEra #SearchRevolution
AI is no longer just assisting—it’s acting. In this episode of The Deeep Dive, Ivan Mathews unpacks the rise of agentic AI, multi-agent systems, and Generative Engine Optimization (GEO). Discover how reasoning models, on-device AI, and emotional intelligence are transforming business, finance, and SEO in 2025. Tune in for a grounded look at how autonomous AI agents are rewriting the rules of visibility, data, and the digital economy.
#AI #AIAgents #AgenticAI #GenerativeAI #GEO #AISEO #VoiceAI #EmotionalAI #ReasoningModels #FutureOfSEO #DigitalTransformation #AIMarketing #MultiAgentSystems #TechPodcast #ArtificialIntelligence #AITrends #TheDeeepDive
AI scraping is breaking the web’s economy. In this episode of Deeep Dive, we unpack the shocking economics of AI data harvesting, plummeting CTRs from Google’s AI Overviews, and why “clicks” are no longer the measure of success.
Learn how to survive the shift to the visibility economy — where trust, brand strength, and strategic content structure decide who gets seen and who disappears.
🎙️ Hosted by Ivan Mathews
#AISEO #DigitalMarketing #SearchStrategy #Podcast #SEOTips #AIMarketing #VisibilityEconomy #Publishers #LLMs #DeeepDive
This podcast provides a comprehensive overview of Generative Engine Optimization (GEO), an evolving digital marketing strategy designed to ensure content visibility within AI-driven search environments like ChatGPT, Perplexity AI, and Google's AI Overviews. These articles consistently distinguish GEO from traditional Search Engine Optimization (SEO) by explaining that SEO aims for high search rankings, while GEO focuses on getting content cited and synthesized within AI-generated responses. Key strategies for effective GEO include optimizing for Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, ensuring content is well-structured and uses clear headings, and leveraging multimedia and data/statistics to enhance credibility. The sources also examine how different AI models prioritize various source types, noting that models like ChatGPT favor established authorities while Google's engines incorporate more blogs and user-generated content like Reddit. Ultimately, the consensus is that GEO is an essential evolution of SEO necessary for brands to maintain relevance and visibility as search behavior shifts toward conversational, AI-generated answers.
Zero-Click Apocalypse: How AI Overviews and Soaring CPCs Broke Search
Search is broken—or at least evolving faster than ever. AI-driven overviews are swallowing clicks, and CPCs are skyrocketing, leaving marketers scrambling for visibility. In this episode, we dissect the forces behind this shift, what it means for SEO/SEM, and actionable strategies to stay ahead. Perfect for digital marketers, SEO strategists, and growth leaders.
#ZeroClickApocalypse #DigitalMarketing #SEO #SEM #AIMarketing #SearchTrends #CPC #PaidAds #MarketingPodcast #FutureOfSearch
Search is evolving faster than ever. In this episode, we dive deep into how Generative AI is reshaping the foundations of Search Engine Optimization (SEO). From the rise of Generative Engine Optimization (GEO) to the new success metrics like AI mentions, citation rates, and referral traffic from generative engines, we explore what marketers need to know to stay ahead.
We also address the challenges of tracking prompt volume and understanding the “why” behind AI citations, while offering insights on how to adapt strategies, realign skill sets, foster cross-team collaboration, and re-evaluate traditional organic search metrics in a world of AI-driven, zero-click results.
Whether you’re a digital marketer, SEO strategist, or simply curious about the future of search, this conversation is your roadmap to navigating the shift.
#SEOPodcast #GenerativeAI #DigitalMarketing #GEO #FutureOfSearch #AISEO #ZeroClickSearch #MarketingStrategy #ContentOptimization #AIinMarketing
AI in content audits serves the crucial purpose of transforming traditionally time-consuming and error-prone manual processes into faster, more accurate, and insight-driven operations. This transformation is essential for businesses to effectively manage their content marketing strategies and ensure their online presence is optimized for both human users and evolving AI search algorithms.Purpose of AI in Content Audits:Traditionally, conducting a content audit, especially for websites with thousands of pages, could take weeks or months, and human auditors might overlook errors. AI addresses these challenges by making the auditing process faster and more accurate. Its primary purpose is to automate the laborious task of gathering and organizing data from various sources like databases and spreadsheets, allowing for quick compilation of key metrics such as page views, bounce rates, social shares, keyword rankings, duplicate content, internal links, leads, and conversions.Furthermore, AI is instrumental in unraveling complex patterns and revealing connections in data that might go unnoticed by humans. This capability extends to suggesting popular topics based on competitor analysis and presenting a consolidated view of data on a single dashboard. This, in turn, makes it easier for auditors to communicate findings, contextualize data, identify content meeting business goals, and explore growth opportunities. In a broader context, similar to how AI enhances internal auditing by improving efficiency, effectiveness, and impact across planning, fieldwork, and reporting, AI in content audits aims to provide a comprehensive, data-driven foundation for strategic content decisions.Google's perspective underscores the purpose of AI in content creation and auditing: it's not about banning AI-generated content, but about rewarding original, high-quality, "people-first" content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), regardless of how it's produced. Therefore, the purpose of AI in content audits aligns with ensuring content meets these quality standards to succeed in search. Benefits of Leveraging AI in Content Audits: Leveraging AI in content audits offers numerous benefits, turning the process into a strategic opportunity for growth and improved return on investment (ROI). These benefits include:• Increased Efficiency and Speed ◦ Automation of Tedious Tasks: AI-powered tools automate content inventory and analysis, saving hours or even days of manual work. They can sift through website analytics data in minutes, not days. ◦ Faster Auditing Cycles: AI makes audits significantly faster and more efficient. The speed of AI-driven audits allows for quicker testing of responses to different content types and strategies. ◦ Reduced Human Error: AI tools minimize the mistakes and overlooked content errors that can occur during manual audits.• Enhanced Accuracy and Insights ◦ Deeper Data Analysis: AI can unravel complex patterns and reveal connections in information that human auditors might miss. It identifies trends, anomalies, and potential risks, leading to improved insights that strengthen content marketing plans. ◦ Improved Content Quality: AI helps content creators produce high-quality content by providing topics and keywords. Natural Language Processing (NLP) capabilities enable AI to identify spelling and grammar errors, as well as tonal and style inconsistencies, leading to a more consistent brand voice and improved user experience. ◦ Targeted Content Recommendations: Based on analysis, AI can suggest popular topics with a target audience and identify existing articles that need updates to retain their domain authority.
Marketing leaders today face a unique squeeze—tight budgets, high expectations, and rapid tech disruption. In this 18-minute episode, we explore how the AI-powered marketing stack can help CMOs move beyond survival mode and achieve unrivaled visibility.
Listeners will gain insights into:
Building an adaptive AI-driven marketing stack
Driving efficiency without sacrificing creativity
Turning AI into a strategic advantage for sustainable growth
Perfect for CMOs, digital strategists, and enterprise innovators who want to stay ahead of the curve.
AI Marketing, CMO Strategy, Marketing Stack, Enterprise Growth, Digital Transformation
In this episode, we explore the future of B2B SEO—from how digital buyers are shifting in 2025 to the AI-powered search landscape that’s reshaping marketing strategies. Learn how enterprises can leverage SEO not just for rankings, but for unrivaled revenue growth.
🎧 Perfect for CMOs, marketing leaders, SEO strategists, and digital transformation professionals looking to future-proof their growth strategies.
#B2BSEO #SEOStrategy #AISEO #DigitalMarketing #FutureOfSearch #MarketingPodcast #SEO2025 #RevenueGrowth #EnterpriseMarketing #CMOStrategy