The Shifting Sands of AI Search: Adapting SEO for the Generative Era

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Deeep Dive: Marketing Insights Unplugged

Ivan Mathews

49 episodes

1 day ago

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing. Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends. Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends

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All content for Deeep Dive: Marketing Insights Unplugged is the property of Ivan Mathews and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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The Shifting Sands of AI Search: Adapting SEO for the Generative Era

Deeep Dive: Marketing Insights Unplugged

31 minutes 13 seconds

2 months ago

The Shifting Sands of AI Search: Adapting SEO for the Generative Era

Search is evolving faster than ever. In this episode, we dive deep into how Generative AI is reshaping the foundations of Search Engine Optimization (SEO). From the rise of Generative Engine Optimization (GEO) to the new success metrics like AI mentions, citation rates, and referral traffic from generative engines, we explore what marketers need to know to stay ahead.

We also address the challenges of tracking prompt volume and understanding the “why” behind AI citations, while offering insights on how to adapt strategies, realign skill sets, foster cross-team collaboration, and re-evaluate traditional organic search metrics in a world of AI-driven, zero-click results.

Whether you’re a digital marketer, SEO strategist, or simply curious about the future of search, this conversation is your roadmap to navigating the shift.

#SEOPodcast #GenerativeAI #DigitalMarketing #GEO #FutureOfSearch #AISEO #ZeroClickSearch #MarketingStrategy #ContentOptimization #AIinMarketing