Should you refresh old content or build something new? In this episode of The Deep Dive, A and Sayo break down the content refresh vs. new page debate that’s reshaping SEO in the age of generative AI.
From preserving authority and understanding topical intent to structuring pages for AI-driven selection, this episode delivers a complete framework for smarter content strategy. Learn when to update, when to start fresh, and how to measure impact beyond traditional rankings.
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