The search engine results page is no longer the final destination. Generative AI has changed how people discover, trust, and act on information.

In this episode of The Deep Dive, we explore the end of traditional SEO and the rise of Generative Engine Optimization, or GEO. Learn why clicks are no longer the primary success metric, how AI systems decide which brands to cite, and why authority now matters more than rankings.

We break down AI share of voice, sentiment-weighted authority, citation frequency, and the hidden volatility inside AI search results. You will also discover why AI-driven traffic converts dramatically better, even at lower volumes, and how schema, EEAT, and machine readability determine visibility in the zero-click era.

If you want a clear, practical map for navigating AI-powered search, this episode gives you the frameworks and metrics you need to stay competitive.

Subscribe for more deep dives into how AI is reshaping digital strategy, visibility, and growth.

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