Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.
Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles.
Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a New York City beach bar, tune in to this episode.
00:00 - Introduction
03:47 - 2025 Marketing Trends
11:11 - Using AI Attribution
37:07 - Deep Funnel Conversion Optimization for Google and Facebook
01:21:59 - Using AI in your Marketing
Credits