Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight.

We cover:

✅ How to shift your messaging in the profitability era

✅ The difference between positioning and messaging (most marketers blur it)

✅ Chris’s decision-making framework for conversion copy

✅ Tactical uses of AI that actually make marketers faster

✅ How synthetic research can help you scale messaging without sacrificing quality

Chris also shares his thoughts on music, marketing, and we discuss why marketers should think like scientists.

08:16 – From Drums to Conversion Copy: Chris’s Origin Story

10:55 – Messaging in the Profitability Era: Art Meets Outcome

18:51 – Positioning vs. Messaging Strategy: What Most Get Wrong

33:44 – Crafting a Point of View That Cuts Through the Noise

38:42 – Chris’s Decision-Making Framework for Conversion

45:25 – Practical AI Tactics for B2B Marketers

52:38 – Synthetic Research: A New Frontier for Customer Insight

Connect with Chris on LinkedIn.

Check out Conversion Alchemy.

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