How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)? 

In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse.

You’ll learn:

• How to start posting on LinkedIn without overthinking it

• Why the hardest part is building a daily writing muscle

• What to measure on LinkedIn (beyond impressions)

• A simple framework for tool selection: people → process → technology

• Ways to use AI to improve the work itself (not just crank out more content)

• One agent/workflow to try this week

Chapters

00:00 — Why Video Matters Now (and How We Started)

06:41 — Meet Sid: Product Marketer, Builder, Community Guy

07:43 — LinkedIn 101: Start Without Overthinking

11:18 — The Hard Part: Building the Daily Writing Muscle

12:57 — Measuring LinkedIn: From Vanity to Outcomes

17:55 — Process > Tools: How to Choose Your Stack

27:38 — Product Thinking for Marketers

33:30 — Practical AI: Better Work, Not Just Faster

41:41 — One Agent to Try This Week

Connect with ⁠Sid on LinkedIn⁠.

⁠Rand Fishkin video on search trends⁠.

If you enjoyed this episode, please like/subscribe and drop a comment with the tool or workflow you’re testing right now.