In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.
We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.
Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.
🔥 Topics we cover:
00:00 Introductions
06:32 How to build campaigns that actually convert
25:52 Secrets to better marketing-sales collaboration
34:51 Creative offline strategies that modern marketers should steal
If you’re tired of playing it safe and want to stand out (and win), this one's for you.
👋 Connect with Guido Nuijten on LinkedIn
🔗 Learn more about Hoolty
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