Dental Marketing Theory - A Podcast by Gary Bird

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Dental Marketing Theory - A Podcast by Gary Bird

Gary Bird

212 episodes

2 days ago

🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from...

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🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from...

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Episodes (20/212)

Dental Marketing Theory - A Podcast by Gary Bird

#209 How AI is Solving the Biggest Front Desk Problems in Dentistry

🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from...

3 weeks ago

19 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#208 Inside A Dental Startup: Financing, Location, & Growth with Dr. Singh

🚀Free resource: https://go.smcnational.com/resources/proven-launch-roadmap 🚀Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc Thinking about starting a dental practice from scratch? In this video, Gary Bird, together with Dr. Sidak Singh goes inside a real dental startup to cover financing a new dental office, choosing the right location, building your team, marketing...

1 month ago

24 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#207 From One to Many: Scaling Dental Practices the Smart Way

🚀Scale your dental practice with confidence: https://go.smcnational.com/building-a-group-practice 🚀 Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o Discover how to scale your dental practice from one location to many without sacrificing profitability or control. In this episode, Gary Bird and Dr. Mark Costes reveal the smart strategies behind sustainable growth, system-dependent operations, and the leadership shifts needed to avoid burnout. Learn ...

2 months ago

32 minutes

Dental Marketing Theory - A Podcast by Gary Bird

Special Episode: Top 10 Dental Marketing Strategies that Grew Practices Fast

Celebrate 4 years of Dental Marketing Theory with host Gary Bird as we revisit the 10 most-viewed episodes from August 2024 to 2025. From practice growth and DSO strategies to clear aligner profitability, team culture, and leadership, these top episodes reveal what’s working in today’s dental industry. Learn how Gary’s guests, from industry leaders like Dr. Scott Leune and Dr. Ingrid Murra to innovators like Loren King and Dr. Saam Zarrabi, have scaled successful practices, overcome adversity...

3 months ago

51 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#206 Exposing the Top Review Killers in Dentistry

After reviewing over 100,000 Google reviews, we’ve cracked the code on why patients really leave bad reviews. Spoiler: it’s not what you think, and the top reason is responsible for nearly 50% of them. If you’ve ever wondered what’s quietly killing your online reputation, this episode will blow your mind. Download the resource here: https://go.smcnational.com/resources/why-patients-leave-bad-reviews Connect with our Guest Here ⤵️ Evan Maass CEO at DentistOffices.com & Business Devel...

4 months ago

28 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#205 How Dr. Vocaturo Built a 190K Instagram Following with Real Dental Cases

Discover how Dr. Anthony Vocaturo built one of the largest Instagram followings in cosmetic dentistry by showcasing real cases, creating compelling content, and building a powerful personal brand. In this episode, we dive into social media strategies for dentists, how to attract high-value patients through Instagram, and why content creation is essential for growing a successful aesthetic dental practice. If you're a cosmetic dentist ready to grow your brand, elevate your presence, and stand ...

5 months ago

26 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#204 The Future Of Dental Diagnostics: AI, Trust, & Clinical Accuracy

Discover how artificial intelligence is transforming dental diagnostics by improving clinical accuracy, enhancing patient trust, and increasing treatment acceptance. In this video, Dr. Kyle Stanley breaks down how AI is used to detect dental issues earlier, reduce diagnostic inconsistencies, and support dentists in delivering more precise, minimally invasive care. Learn how AI in dentistry is not just a tool, but the future of smarter, more consistent diagnosis and patient communication. Conn...

5 months ago

32 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#203 What Dentists Need to Know About Selling to DSOs

Thinking of selling your dental practice to a DSO? In this candid debate, Gary Bird together with Elijah Desmond and Nate Williams, uncovers what dentists need to know before selling—comparing DSO buyouts vs. private buyers, breaking down EBITDA multiples, 51% buyouts, work-back agreements, and the truth about equity deals. Learn how to avoid deceptive contracts, protect your financial future, and choose the right path for your practice. Connect with our Guests Here ⤵️ Elijah Desmond Co-Found...

5 months ago

1 hour 23 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#202 Patient-First, Results-Driven: How to Build A 600% ROI Practice

In this episode, Gary Bird interviews Dr. Phi Pham, who is achieving explosive dental practice growth with 95% phone conversion, 80+ new patients per month, and nearly 600% ROI. Discover how Dr. Pham built a thriving dental startup by mastering same-day emergency care, strategic marketing, and exceptional front desk training. Learn why free exams, Saturday hours, and flexible financing through Cherry are driving patient trust and treatment acceptance. Gary and Dr. Pham break down exactly how ...

6 months ago

17 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#201 AI in Dentistry: Predictions & Future Trends

Gary Bird sits down with Dr. Wardah Inam, CEO of Overjet, to discuss how AI is transforming dentistry and what the future holds. From AI-powered diagnosis and treatment planning to boosting case acceptance and efficiency, this episode breaks down the real impact of AI on dentists, hygienists, and patient care. Learn how AI is reshaping dental insurance, multi-location practices, and marketing strategies—and why widespread adoption is just a few years away. If you’re curious about the future o...

6 months ago

36 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#200 The Dentist’s Roadmap: Key Lessons for Each Stage of Your Career

From new graduate to retirement, Gary Bird and Dr. Murtuza Shah-Khan outline the complete dental career roadmap with practical advice for each stage—year 1, year 5, year 10, and year 20. Learn how to build strong clinical fundamentals, transition into ownership, find your niche, and plan your exit strategy. Whether you're just starting out or looking ahead, discover the key lessons every dentist should know to grow with clarity and confidence. Connect with our Guest Here ⤵️ Dr. Murtuza Shah-K...

6 months ago

19 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#199 From Chairside to CEO: Creating a Dental Practice that Runs Without You

Thinking about selling your dental practice—or just tired of doing it all yourself? In this episode, Gary Bird sits down with Dr. Jack Bayramyan to discover how to step out of the operatory and into the CEO seat by building systems, scaling smart, and creating a sellable practice that thrives without you. Learn how to increase valuation, avoid burnout, and design a dental business that gives you freedom, profitability, and long-term exit options. Connect with our Guest Here ⤵️ Dr. Jack Bayram...

6 months ago

14 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#198 What Every Dentist Needs to Know Before Buying a Practice

Thinking about buying a dental practice? In this episode, Gary Bird and Josh Gwinn break down the seven costly mistakes dentists make when acquiring a practice, from overpaying and ignoring financial health to poor transition planning and culture missteps. Learn how to evaluate patient retention, staff dynamics, marketing systems, and what really drives long-term profitability before you sign the deal. Connect with our Guest Here ⤵️ Josh Gwinn Co-founder and CEO of Optimize Practice Alliance ...

7 months ago

14 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#197 From Burnout to Breakthrough: Dr. Kyle Stanley’s Path to Mental Clarity in Dentistry

Discover how Dr. Kyle Stanley helps dentists overcome burnout and mental fatigue to regain clarity, purpose, and professional satisfaction. In this episode, we dive into the mental health challenges facing dental professionals and share proven mindset strategies to reduce stress, build resilience, and thrive in your career. If you're a dentist struggling with feeling overwhelmed or looking to lead a more fulfilling practice, this is the episode you can’t afford to miss. Connect with our Gues...

7 months ago

21 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#196 How to Drop PPOs Without Losing Your Practice

Thinking about going out of network with PPOs, but don’t know where to start? Gary Bird sits down with Susan Leckowicz to discuss how to drop dental insurance plans without losing patients, improve case acceptance, and boost profitability using a proven 5-step strategy. Discover the right timing, team training tips, and marketing shifts that make transitioning to fee-for-service dentistry successful. Connect with our Guests Here ⤵️ Susan Leckowicz CEO of Dental Coaches Website: https://www.de...

7 months ago

23 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#195 Associate Hiring & Retention: The Reason So Many Offices Can’t Grow

Struggling to hire and retain associate dentists? In this video, Gary Bird sits down with Josey Sewell and Dr. Eric J. Roman to reveal a proven framework to attract, onboard, and empower associate dentists so they stay, thrive, and help your practice grow. Learn how to build systems that support long-term success, boost productivity, and create a winning culture from day one. Secure Your Spot Today: Winning With Dental Associates: 1-Day Masterclass by visiting https://drericjroman.com/d...

7 months ago

27 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#194 7-Figure Systems that Run Your Practice on Autopilot

Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps. Connect with our Guest Here ⤵️ Dr. Ben Friberg Owner, Dentist at Thrive Family Dental Website: https://www.dr...

8 months ago

21 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#193 Busting the Myths About Heartland Dental

Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're curious about the truth behind corporate dentistry, this episode breaks it all down. Connect with our...

8 months ago

48 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#192 How to Pay off $300K in Student Loans STEP BY STEP

Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how real-world clinical experience can help new dentists gain confidence, increase earning potential, an...

8 months ago

38 minutes

Dental Marketing Theory - A Podcast by Gary Bird

#191 How to Build a Successful Dental Brand in 2025

What does it take to create a powerful, recognizable dental brand that stands out in 2025? Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these insights will help you attract more patients and scale efficiently. Co...

8 months ago

22 minutes