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Designer Discussions : Remodeling Business Marketing
Mirjam Lippuner, Jason Lockhart, Maria Design Appy
157 episodes
5 days ago
A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing. We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segm...
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All content for Designer Discussions : Remodeling Business Marketing is the property of Mirjam Lippuner, Jason Lockhart, Maria Design Appy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing. We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segm...
Show more...
Marketing
Education,
Business,
News,
Business News,
How To
Episodes (20/157)
Designer Discussions : Remodeling Business Marketing
What's Next for Designer Discussions Podcast in 2026
A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing. We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segm...
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5 days ago
5 minutes

Designer Discussions : Remodeling Business Marketing
What Worked this Year: Takeaways for Your Design and Remodeling Business
A year of experiments revealed a simple truth: design businesses grow faster when they trade constant posting for consistent systems. We open our playbook and revisit the strategies that delivered real results—using social more strategically, running an email newsletter that actually brings referrals, and treating PR as a core engine rather than a nice-to-have. Along the way, we unpack what we learned from KBIS so you can talk trends with clients even if you skipped the show floor, and we sha...
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2 weeks ago
8 minutes

Designer Discussions : Remodeling Business Marketing
How to stop doing random marketing in 2026
If your marketing swings from frantic bursts to total silence, you’re not alone—and you’re not broken. We’ve seen the same pattern in studios and remodelers for years: a few social posts, a one-off newsletter, a trade show, then disappearing when jobs heat up. The result is a lead drought that shows up right when you’re busiest. We’re changing that with a straightforward, design-first framework that turns scattered tasks into a system you can run even on a packed calendar. We break down the ...
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1 month ago
16 minutes

Designer Discussions : Remodeling Business Marketing
Marketing Makeover Masterclass
Want homeowners to find you on sites they already trust—and choose you faster? We pull back the curtain on a marketing system built for design and remodeling businesses, where credible PR, a sharp website, and practical SEO work together to lift authority and generate better leads. Miriam lays out a step‑by‑step approach to fast media wins using HARO, SOS, and Qwoted, then shows how to pitch editors for regional features that actually drive local projects. She explains when a press release is...
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1 month ago
18 minutes

Designer Discussions : Remodeling Business Marketing
How To Make Your 2026 Website Win More Of The Right Clients
Want a website that quietly does the heavy lifting—qualifying visitors, building trust, and turning the right people into clients? We dig into the 2026 web trends that matter for design professionals and remodelers: practical customer experience improvements, content that speaks directly to an ideal client, and AI tools that uncover what you’re missing behind the scenes. We start with the visitor journey and show how to spot friction by asking someone outside your business to navigate your s...
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2 months ago
8 minutes

Designer Discussions : Remodeling Business Marketing
Get Quick Press: PR that Works for Design & Remodeling Professionals
Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You’ll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website. We walk ...
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2 months ago
16 minutes

Designer Discussions : Remodeling Business Marketing
Designer Discussions Academy Alumni - Robbie Maynard
Robbie Maynard, a seasoned interior designer with over three decades of experience in San Diego, California, joins us to reveal her remarkable transformation from PR novice to confidently landing features in House Beautiful, Forbes, and Martha Stewart Living. With refreshing candor, Robbie shares how she initially felt "petrified" when submitting her first pitch to editors. "I thought they wanted me to be a writer and make it sound wonderful," she admits, reflecting a common misconception am...
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2 months ago
24 minutes

Designer Discussions : Remodeling Business Marketing
Who We Are - The Faces Behind the Mic: Designer Discussions Reintroduction
Ever wonder who's really behind the Designer Discussions podcast? Meet Jason, Miriam, and Maria – three industry experts who joined forces to create a no-nonsense resource for design professionals navigating the complex worlds of marketing, PR, and business growth. Jason brings a unique dual perspective as both an architect and marketing agency owner. His journey began teaching at LSU, implementing marketing strategies for his own firm before expanding to help other designers. This blend of ...
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3 months ago
19 minutes

Designer Discussions : Remodeling Business Marketing
The Designer Discussions Academy: Building Digital Success Through Expert Guidance
Ever wondered why design school taught you everything about color theory but nothing about growing a successful business? That glaring gap in education is exactly what The Designer's Academy addresses—and after two incredibly successful years, we're opening enrollment for our third session this October. The Academy began as a simple PR membership but evolved when we realized designers needed comprehensive business education covering digital marketing, public relations, technology implementat...
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3 months ago
18 minutes

Designer Discussions : Remodeling Business Marketing
How to leverage your content in the days of AI
The digital landscape is shifting beneath our feet as AI reshapes how content is discovered, shared, and monetized online. For creators and business owners who've invested years building valuable online resources, this evolution presents both challenges and opportunities. In this eye-opening episode, Maria breaks down how AI systems are fundamentally changing website traffic patterns and potentially undermining revenue streams for content creators. When AI tools scrape your website and prese...
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4 months ago
14 minutes

Designer Discussions : Remodeling Business Marketing
The Secret to AI Search
The rules of search have fundamentally changed, and businesses that don't adapt risk becoming invisible online. Gone are the days when keyword optimization alone could propel your website to the top of search results. Today, AI-powered search has revolutionized how potential clients find and evaluate businesses. When someone searches for information related to your services, they're likely to encounter an AI-generated overview that summarizes key points without ever needing to click through ...
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4 months ago
18 minutes

Designer Discussions : Remodeling Business Marketing
3 Opportunities Content Calendars Can Make for You
Tired of endlessly creating social media content with little return? This eye-opening episode reveals how content calendars can transform from tedious scheduling tools into powerful opportunity generators for your design business. Miriam and Maria challenge the common misconception that content calendars merely help you post consistently. Instead, they demonstrate how planning eight weeks ahead creates three game-changing opportunities. First, you'll discover how advance planning facilitates...
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5 months ago
20 minutes

Designer Discussions : Remodeling Business Marketing
Clicks, Creators & Algorithms: Advanced Tactics for 2025
Are you ready to revolutionize your design business's digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn't mastered yet. Jason dives deep into three game-changing marketing approaches that are reshaping how successful designers connect with clients in 2025. First, discover the critical differences between traditional SEO and AI search optimization – and why most designers are missing this crucial d...
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5 months ago
10 minutes

Designer Discussions : Remodeling Business Marketing
Number One Referral Tool for Your Business
Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designers watch their promising email efforts fizzle out as open rates plummet from 40% to single digits within months. The culprit? Self-promotion overload. One world-class desi...
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6 months ago
11 minutes

Designer Discussions : Remodeling Business Marketing
How Regional PR Drives Your Design Business
Unlocking the power of regional publicity could be your design business's greatest untapped marketing resource. Many designers dream of national magazine features while overlooking the goldmine in their own backyard – local publications that reach the very clients who might actually hire you. This episode shatters the common misconceptions about media coverage. Getting press doesn't require hiring expensive PR firms or having celebrity clients. Regional magazines actively seek local talent a...
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6 months ago
25 minutes

Designer Discussions : Remodeling Business Marketing
How to Recession Proof your Design and Remodeling Business
When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that's exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breaking the bank. Drawing from his wealth of marketing expertise, Jason walks through practical, low-cost approaches that design professionals can implement immediately. From website...
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7 months ago
16 minutes

Designer Discussions : Remodeling Business Marketing
What is the first thing to do when your business starts to slow down?
Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income. The conversation begins with a sobering reality check about social media reach. With Facebook delivering only 2% organic reach, Instagram 9%, LinkedIn 5%, and Twitter 3%, designers must shift their perspective on soci...
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7 months ago
10 minutes

Designer Discussions : Remodeling Business Marketing
How to break up with social media
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence. For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business devel...
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8 months ago
14 minutes

Designer Discussions : Remodeling Business Marketing
What the Future of Social Media Looks Like for Designers
Feeling like your social media growth has hit a wall? You're not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach. The Designer Discussions team dives deep into this common frustration and introduces an exciting alternative: Blue Sky. This emerging platform operates fundamentally differently from traditional social media. Unlike conventional platforms where comp...
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8 months ago
15 minutes

Designer Discussions : Remodeling Business Marketing
The Ultimate Guide to Modern Website Searchability Across All Platforms
The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools. At the heart of modern searchability is the E-E-A-T principle: Expertise, Experience, Authoritativeness, and Trustworthiness. This framework helps you create content that not only attracts your idea...
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9 months ago
14 minutes

Designer Discussions : Remodeling Business Marketing
A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing. We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segm...