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Destination Roadmapping
Vicky Soderberg
23 episodes
7 hours ago
Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...
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Places & Travel
Society & Culture
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Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...
Show more...
Places & Travel
Society & Culture
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Tourism is a Team Sport
Destination Roadmapping
10 minutes
3 months ago
Tourism is a Team Sport
Send us a text Tourism isn’t a solo sport—it takes a full roster to win. In this episode, Vicky breaks down how cities, Main Street programs, chambers, and CVBs can finally stop playing tug-of-war and start acting like a team. You’ll hear why shared goals matter more than chasing hotel nights, how to keep people in their lanes without turf wars, and why monthly huddles beat once-a-year retreats every time. Plus, she talks about calling audibles when things change and celebrating the small win...
Destination Roadmapping
Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...