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Destination Roadmapping
Vicky Soderberg
23 episodes
5 hours ago
Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...
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Places & Travel
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Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...
Show more...
Places & Travel
Society & Culture
Episodes (20/23)
Destination Roadmapping
The Small Moments That Make People Fall in Love With a Place
Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...
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2 days ago
10 minutes

Destination Roadmapping
Your Website’s Real Job Is to Help People Decide Quickly
Send us a text Most tourism and event websites don’t fail because they’re ugly or outdated. They fail because they make people work too hard to decide. In this episode of Destination Roadmapping, we’re taking a tough-love look at what your website is actually doing when visitors land on it and why “looking good” isn’t the same as working. Visitors aren’t browsing your website. They’re deciding — fast. In Episode 22, you’ll learn: Why your website isn’t a brochure, filing cabinet, or history b...
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1 week ago
11 minutes

Destination Roadmapping
What to Do When Two Events Conflict
Send us a text Nothing derails an event faster than discovering another organization has scheduled their big event on your exact date. Sometimes it’s innocent. Sometimes it’s political. Sometimes it’s a whole thing. In this episode of Destination Roadmapping, we’re tackling event conflicts head-on. What causes them, what to do the moment they happen, and how to prevent them from ever happening again. You’ll learn: ~~ Why event conflicts cost communities more than they realize ~~ H...
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2 weeks ago
11 minutes

Destination Roadmapping
Your Event's "What If?" Plan
Send us a text It doesn’t matter how polished your event is. Every festival, tournament, parade, or downtown weekend has one thing in common: the unpredictable. From sudden storms to fainting visitors, lost kids, or full evacuations, every community faces “What if?” moments. But the difference between chaos and calm isn’t luck. It’s preparation. In this episode, we walk through the crisis plan every event needs, including: • The weather decision points your team should define • How to c...
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3 weeks ago
10 minutes

Destination Roadmapping
The Gratitude Gap: Is the “Thank You” Real or Just For Show?
Send us a text It’s Thanksgiving week in the States, and there’s no better time to talk about something every community thinks it’s doing well, but many are quietly struggling with: gratitude. In this episode, Vicky digs into The Gratitude Gap, the difference between appreciation that’s genuine and heartfelt and the kind that’s done out of obligation, routine, or “checking the box.” You’ll learn: ~~ Why the way your town shows appreciation impacts your community's vibe ~~ The diff...
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1 month ago
12 minutes

Destination Roadmapping
When's Your Community's Birthday?
Send us a text Since it's my birthday this week, I thought we should take a look at how communities do and don't celebrate THEIR birthdays. In today’s episode of Destination Roadmapping, we’re digging into why your community’s birthday is one of the easiest, most joyful, and most overlooked ways to build connection and energy downtown. You’ll learn: ~ Why your town’s founding date is a built-in annual celebration opportunity ~ How to choose which date to use (and what to do if your reco...
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1 month ago
14 minutes

Destination Roadmapping
Can your Small Town host Conferences and Meetings? (Part 2)
Send us a text You don’t need a convention center or a six-figure budget to compete in the meetings market. You just need to know who you’re built for — and how to prove it. In Part 2 of Can Your Small Town host Conferences and Meetings? Vicky digs into the next layer: how to find the right groups, partner smart, promote wisely, and turn small wins into repeat business. Learn where to look for groups that crave authenticity over amenities, how to build credibility without spending big, and ho...
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1 month ago
10 minutes

Destination Roadmapping
Can your Small Town host Conferences and Meetings? (Part 1)
Send us a text Small towns can host mighty gatherings, no convention center required. In this episode of Destination Roadmapping™, Vicky shares how rural communities can attract smaller conferences, retreats, and meetings by leaning into authenticity, walkability, and hospitality. Learn how to pitch what makes your town different, build your small-town conference kit, and turn your size into your superpower. Thanks for listening! Look for new episodes each Sunday wherever you get your podcas...
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1 month ago
13 minutes

Destination Roadmapping
The Micromanagement Mess: How Overcontrol Chokes Creativity
Send us a text Micromanagement is fear in disguise, and it’s quietly killing your community’s creativity. In this episode of Destination Roadmapping, Vicky unpacks the truth behind overcontrol: it doesn’t protect quality, it limits capacity. You’ll hear real stories from small towns where good intentions turned into bottlenecks, and how they rebuilt trust, speed, and momentum. The reality is: If you trust people enough to recruit them, you’ve got to trust them enough to let them do the work. ...
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1 month ago
11 minutes

Destination Roadmapping
The Volunteer Revolving Door
Send us a text Your town doesn’t have a volunteer shortage, it has a volunteer retention problem. In this episode of Destination Roadmapping, we’re cracking open one of the most painful but fixable community event issues: the revolving door of volunteers. We’ll dig into why people quit. It isn't because they don’t care, it's because the experience didn’t feel worth it. You’ll learn how to turn “one-and-done” helpers into long-term champions through better onboarding, appreciation that a...
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2 months ago
10 minutes

Destination Roadmapping
The 5 Senses Test: How Engaging the Senses Creates Memorable Experiences
Send us a text If your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unforgettable experiences don’t just look great — they feel great, sound right, smell inviting, taste amazing, and touch the heart. You’ll learn: 👀 How to match sensory cues to your event’s theme or story 👂 Why sound and scent can influence cro...
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2 months ago
10 minutes

Destination Roadmapping
Stop Blaming the QR Code: It’s Not the Tech. It’s the Execution.
Send us a text QR codes aren’t the enemy. But when they lead to broken links, cluttered homepages, or pages that make visitors pinch and zoom until they give up? That’s not innovation—that’s aggravation. In this episode of Destination Roadmapping, Vicky Soderberg—your tough-love tourism coach and event resuscitator—dives into why the problem isn’t the code itself, but what’s behind it. You’ll hear real-world examples of: 🚫 The billboard QR code that no one could possibly scan 🍽️ T...
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2 months ago
9 minutes

Destination Roadmapping
Events: Fixing the Sunday Fizzle
Send us a text Your Friday crowds are hot, Saturday is packed—and then Sunday rolls around and your festival feels like a ghost town. Vendors are cranky, visitors head home early, and the finale fizzles instead of soaring. In this episode of Destination Roadmapping, Vicky dives into the Sunday Fizzle and how to fix it. You’ll hear: Why Sunday is more than just an afterthought—it’s a spending cycle.Real-life case studies of festivals that flopped vs. festivals that nailed it.Practical programm...
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2 months ago
9 minutes

Destination Roadmapping
Tourism is a Team Sport
Send us a text Tourism isn’t a solo sport—it takes a full roster to win. In this episode, Vicky breaks down how cities, Main Street programs, chambers, and CVBs can finally stop playing tug-of-war and start acting like a team. You’ll hear why shared goals matter more than chasing hotel nights, how to keep people in their lanes without turf wars, and why monthly huddles beat once-a-year retreats every time. Plus, she talks about calling audibles when things change and celebrating the small win...
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3 months ago
10 minutes

Destination Roadmapping
Visitor Catfishing: When the Marketing is Hot but the Experience is Not
Send us a text Your town looks great on paper, or at least on Instagram. But when visitors show up, the reality may not quite match the hype. That’s what we call Visitor Catfishing, the glossy marketing that promises more than your experience delivers. In this episode of Destination Roadmapping, Vicky breaks down: The giveaways that your town might be catfishing visitorsWhy catfishing kills trust and repeat visitsReal-world examples A no-nonsense playbook to stop catfishing and start bei...
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3 months ago
10 minutes

Destination Roadmapping
There's Nothing to Do Here
Send us a text “There’s nothing to do here.” If you’ve ever heard that line from a teen, a clerk, or even your own residents, you know how much it stings. In this episode of Destination Roadmapping, Vicky breaks down why people say it—and more importantly, what you can do about it. You’ll hear: The hidden reasons behind the “nothing to do here” mindsetHow to reframe what’s already happening in your townQuick wins to shift both visitor and resident perceptionSmall towns don’t need flashy attr...
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3 months ago
8 minutes

Destination Roadmapping
The Side Street Spillover Effect
Send us a text Main Street grabs the spotlight; side streets earn the encore. This episode spills the tea on the Side Street Spillover Effect—that blink-and-decide moment when visitors either wander deeper or beeline for the car. Vicky hands you a bold, do-it-now game plan: corner-turning quick wins you can launch this week, plus a 90-day glow-up to maintain the momentum. Expect no-fluff moves: quirky wayfinding, twinkle lights, micro-markets, and cross-shop “breadcrumb” idea...
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3 months ago
9 minutes

Destination Roadmapping
The Farmer's Market Effect on Downtown
Send us a text Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripple effects they create for businesses and tourism, and the pitfalls that can turn a great idea into a flop. You’ll learn: Why consistency makes markets a powerful anchor eventHow they spark small business growth and tourism spendingWhat makes a ma...
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4 months ago
10 minutes

Destination Roadmapping
Bronze Plaques are Not a Tourism Strategy
Send us a text If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk. In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience. You’ll discover how to: Enhance “read-and-run” plaques with experiences visitors actually feel.Turn history into something people can taste, touch, and post about.Package the past for short attention spans—without watering it down...
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4 months ago
10 minutes

Destination Roadmapping
Your Most Underutilized Resource
Send us a text Small towns love to say they want to “keep their young people.” But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for? In this episode of Destination Roadmapping, Vicky Soderberg makes the case for a full-blown Youth Takeover—and walks you through 5 low-cost, high-impact ways to bring Gen Z into the heart of your downtown and tourism strategy: No big budget. No matching T-shirts. Just ...
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4 months ago
10 minutes

Destination Roadmapping
Send us a text Most visitors don’t fall in love with a destination because of one big attraction. They fall in love because of how a place feels, because of how it makes them feel In this episode of Destination Roadmapping, we’re talking about the small, intentional moments that quietly shape a visitor’s experience, the moments that help people relax, linger, and leave feeling better than when they arrived. We’ll explore: Why arrival moments matter more than you thinkHow simple “linger invita...