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Developers:After Dark
HubSpot Developers
36 episodes
1 week ago
Developers After Dark is a conversation, hosted by Nick Laporte, that is wrapped in a candy-coated shell of coding, careers, technology, and how they all crash into each other at any given moment. The conversation is light hearted and fun while still providing the human element. You can watch Developers After Dark every other Wednesday on the HubSpot developer’s channel or wherever you get your podcasts.
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Technology
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All content for Developers:After Dark is the property of HubSpot Developers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Developers After Dark is a conversation, hosted by Nick Laporte, that is wrapped in a candy-coated shell of coding, careers, technology, and how they all crash into each other at any given moment. The conversation is light hearted and fun while still providing the human element. You can watch Developers After Dark every other Wednesday on the HubSpot developer’s channel or wherever you get your podcasts.
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Technology
Episodes (20/36)
Developers:After Dark
Ep 36 - Justin In A Box with Justin Givens | Developers:After Dark

Links to check out:Get smart by reading the docs! https://hsdev.fyi/dad-devsiteSimple Events App: https://hsdev.fyi/simpleeventsStruggling with imposter syndrome? Ever built a project and been too afraid to launch it? You're not alone.In this episode, we talk to Justin Givens, the founder of the HubSpot Platinum agency "Image in a Box" and the creator of "Simple Events," one of the fastest-growing event management apps in the HubSpot ecosystem. Justin shares a raw, honest look at his journey, from battling crippling imposter syndrome to finding success by going all-in on HubSpot and embracing the developer community. Learn why your best ideas are worth launching, how to find your audience, and why having a community is the key to developer growth.Timestamps:00:00 - Intro: Deleting Windows to Install a Game04:03 - The Origin Story of "Image in a Box"08:11 - Battling Imposter Syndrome as a Founder10:36 - The Pivot from WordPress to All-In on HubSpot18:31 - The Birth of the "Simple Events" App22:16 - "I Built it for 3 Months, and Then I Stopped"26:05 - The Power of Community: "Just Launch It"31:53 - How to Handle a Constant Stream of New Ideas44:45 - Why the HubSpot Developer Community is Key#HubSpot #HubSpotDeveloper #Developer #ImposterSyndrome #SaaSWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers: After Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9\_v3Rlix21-1LoZWkAbpd9r

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1 week ago
57 minutes 43 seconds

Developers:After Dark
Ep 35 - Agency Owner to App Builder with Nicole Pereira | Developers:After Dark

How do HubSpot Developers reinvent the developer identity? Nicole joins us to trace the path from “webmaster” days to RevOps, personal branding, and vibe coding—where AI supercharges builders.


In this episode of Developers After Dark, Nicole shares how early web tinkering, SEO, and rescuing gnarly corporate projects led to building top HubSpot agencies—then pivoting into RevOps long before it was cool. We dig into why HubSpot’s platform empowers systems thinkers, how a personal brand for devs multiplies opportunities, and why “vibe coding” with AI is unlocking a new builder era. If you’ve ever wondered how to align your skills, story, and tools into a durable developer identity, this one’s for you.

Chapters
00:00 Cold open & guardrails
02:49 Show intro + shout-outs
06:01 Nicole’s origin & HubSpot since 2013
10:08 Early entrepreneurship → web + SEO
14:00 Project rescue: PM & solutions mindset
18:10 Finding “chief martech” identity
19:00 First HubSpot build + Salesforce sync
21:20 Confidence, comms, and influence
24:00 Building agencies & people leadership
29:00 Non-obvious founder lessons
33:00 Personal brand for devs
37:00 Keeping the builder fire alive
44:00 Riding the RevOps wave
47:00 The legendary WordPress recovery night
52:00 Why HubSpot’s closed platform for biz sites
53:00 Work–life integration for ADHD makers
59:00 Investor–mentor era & vibe coding
1:03:00 Closing thoughts

Resources & Links

HubSpot Developers channel: https://hsdev.fyi/dad-hs-yt
HubSpot for Startups: https://hsdev.fyi/dad-startups
HubSpot Developer Docs: https://hsdev.fyi/dad-devsite
Developers After Dark site:  ⁠https://hsdev.fyi/dad
On martech thinking: https://hsdev.fyi/48dh3XC⁠


#HubSpotDevelopers #DeveloperIdentity #RevOps #VibeCoding #PersonalBrand

—
We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.
Check out the Developers:after Dark website at devsafterdarkpod.com

Want to be a guest?
Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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3 weeks ago
48 minutes

Developers:After Dark
Ep 34 - A Design Link To The Future with Chad Pierce | Developers:After Dark

NPEs feel like acupuncture? Same. Today we sit down with Chad Pierce to talk HubSpot CMS development, HubSpot CRM integrations, and how the HubSpot developer community turns curiosity into careers. We also dig into AI tools for developers—as accelerators, not replacements.

Chad traces his path from agency days to running his own shop, why CMS is still his “bread-and-butter,” and how tightly HubSpot’s CRM work now pairs with CMS projects. We get real about mentorship, asking questions without gatekeeping, and using AI for readmes, code reviews, and faster prototypes—all while keeping humans in the loop. If you build on HubSpot, this episode is loaded with field-tested tips and good vibes.

Chapters
00:00 Intro & why devsafterdarkpod.com matters
04:36 Guest intro: Chad Pierce—CMS roots, integrations
10:56 Early web days: tables, floats, Dreamweaver era
14:37 Pre-CMS HubSpot → CMS beta and big leaps
22:05 CMS ↔ CRM: real client integrations & impact
28:25 AI as a developer tool (not a replacement)
40:18 Docs, readmes, examples: AI workflows that help
56:45 Community over gatekeeping; Slack & meetups
1:09:20 Work–life fit, family, bowling, and balance
1:15:20 Shoutout: Canopy Life (skills & tech in Kenya)

Links & resources

  • Developers After Dark site: https://devsafterdarkpod.com

  • HubSpot Developers channel: https://www.youtube.com/@HubSpotDevelopers

  • HubSpot Developers site: https://developers.hubspot.com/

  • Give feedback on the Devs site: https://developers.hubspot.com/feedback

  • Canopy Life (Chad’s shoutout): https://canopylife.org/

Hashtags
#HubSpotDevelopers #HubSpotCMS #CRMIntegrations #AIDevTools #DeveloperCommunity

We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.
Check out the Developers:after Dark website at devsafterdarkpod.com

Want to be a guest?
Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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1 month ago
1 hour 18 minutes 2 seconds

Developers:After Dark
Ep 33 - Elevate Your (Theme) Game with Elevate Team | Developers:After Dark

🎙️ What happens when HubSpot’s best developers and designers rebuild the default CMS theme from the ground up? Meet the Elevate Theme — a complete reimagining of the HubSpot CMS experience.Episode summary:In this full-crew episode of Developers After Dark, hosts Nick LaPorte, AJ LaPorte, and Dennis Edson sit down with Sakura Stout, Brandon Van Dyck , and BJ Szyjakowski2, the HubSpot team behind the new Elevate Theme.They dive deep into why Elevate was created, how it replaces the aging Growth theme, and what it means for HubSpot Developers, marketers, and designers alike. From color theory (hello, blurple 💜) to accessibility, React integration, and the struggle between flexibility and simplicity — this episode has it all.⏱️ Chapters00:00 – Back on “Daddy” (intro banter)01:00 – HubSpot Developers channel & changelog shoutouts03:00 – Why Elevate was built07:00 – The Growth theme backstory10:00 – Maintenance and design debt12:00 – UX and UI philosophy in HubSpot CMS14:00 – Naming the Elevate Theme17:00 – The “blurple” color palette explained20:00 – Global color theory and accessibility25:00 – Solving inheritance & UI pain points30:00 – Design simplification and border radius settings33:00 – Developer vs. marketer balance37:00 – How Elevate integrates with AI and React42:00 – Building with React + Hubble50:00 – Team dynamics and surprise cameo54:00 – Icons, inline groups, and two-click UX1:00:00 – Lessons learned from building Elevate1:10:00 – What makes a great HubSpot theme1:20:00 – Future of Elevate and HubSpot CMS1:23:00 – Closing thoughts and thank-yous🔗 Useful Links📺 HubSpot Developers YouTube Channel:https://www.youtube.com/@HubSpotDevelopers🧭 HubSpot CMS Developer Documentation:https://developers.hubspot.com/docs🎓 HubSpot Academy – CMS for Developers Certification:https://academy.hubspot.com📰 HubSpot Developers Changelog:https://developers.hubspot.com/changelog🎧 Developers After Dark Website:https://devsafterdarkpod.com🔖 Hashtags#HubSpotDevelopers #ElevateTheme #HubSpotCMS #WebDesign #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking.You can watch Developers After Dark on the HubSpot Developer’s Channel or wherever you get your podcasts.Check out the Developers After Dark website at:https://devsafterdarkpod.comWant to be a guest?👉 Fill out the form:https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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1 month ago
1 hour 25 minutes 32 seconds

Developers:After Dark
Ep. 32 - HubSpot Dev Site: An Origin Story with A.J. and Brooke | Developers:After Dark

This episode of Devs After Dark spotlights the relaunch of HubSpot’s developer website, featuring Developer Advocates Brooke and AJ, who helped lead the rebuild. They discuss the site’s transformation into a faster, more intuitive, and brand-aligned platform built on HubSpot CMS React rather than Hubble. The redesign emphasizes usability, performance, and accessibility — from streamlined navigation and a live status indicator to a sleek, CLI-inspired homepage. The team focused on clear content paths for both new and experienced developers, restructured menus and footers for clarity, and ensured the experience was equally strong on mobile devices.

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1 month ago
1 hour 11 minutes 49 seconds

Developers:After Dark
Ep. 31 - SEO in the AI World (Part 2) with Michelle Jensen | Developers:After Dark

In this episode of Developers:After Dark, the focus is on the evolving relationship between AI and SEO, emphasizing the need for in-depth discussions that reflect the rapid advancements in technology. The hosts invite listeners to explore valuable resources, including HubSpot's YouTube channel and the Inbound Studio, which provide insights into recent developments and educational opportunities in the developer community.Michelle Jensen, the founder of the blog Travel HerStory, shares her journey and expertise as an SEO content writer, previously working for AAA. The discussion highlights the significant impact of SEO and AI technologies on the travel industry.Michelle's Website: https://www.travelherstory.com/Check out the Developers:after Dark website at https://www.devsafterdarkpod.com/Want to be a guest?Fill out the form 👉 https://www.devsafterdarkpod.com/#story

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2 months ago
1 hour 8 minutes 12 seconds

Developers:After Dark
Ep. 30 - Sandboxes and Smile Files with Denise Thijzen | Developers After Dark

Don’t just test live—build smarter with HubSpot Sandboxes. In this episode of Developers After Dark, we sit down with Denise Thijzen, Product Manager at HubSpot, to explore the power of sandboxes, the future of developer experience, and her inspiring journey into product management.


From explaining what a sandbox is to breaking down why it’s essential for CRM customization, Denise shows how HubSpot Sandboxes give developers and builders the safe space to experiment, test workflows, and deploy confidently. Whether you’re building custom objects, integrating APIs, or refining workflows, this conversation is packed with insights on how to protect your production environment while still innovating.


We also dive into Denise’s career path — from consulting with HubSpot customers to leading product development — and hear her take on mentorship, public speaking, and finding balance as a PM in a fast-moving ecosystem.


Resources & Links

HubSpot Sandboxes Overview: https://www.hubspot.com/products/sandboxHubSpot Academy: academy.hubspot.com


Guest: Denise Thijzen on LinkedIn: https://www.linkedin.com/in/deniseth/


Hashtags

#HubSpotDevelopers #Sandboxes #DeveloperExperience #CRMCutomization


We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.


Check out the Developers:after Dark website at devsafterdarkpod.com


Want to be a guest? Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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3 months ago
1 hour 12 minutes 29 seconds

Developers:After Dark
Ep. 24 - Community Architecture with Jennifer Nixon | Developers:After Dark

How does a HubSpot Community Champion go on to shape the future of the HubSpot Developer Community? In this episode of Developers After Dark, we sit down with Jennifer Nixon, Developer Community Manager, to talk mentorship, growth, and building a thriving DevRel ecosystem.Jennifer shares her unique journey from customer and community champion to her current role in HubSpot Developer Relations. We dive deep into the Ecosystem Mentorship Program — how it works, why it’s growing, and how it’s redefining what it means to be a developer at HubSpot. We also explore her work on an upcoming HubSpot Academy course designed to empower mentors, plus her perspective on speaking at events, community engagement, and the importance of self-advocacy.From behind-the-scenes DevRel insights to actionable advice for growing in your career, this episode is a must-watch for anyone passionate about the HubSpot Developer Community.Chapters:00:00 – Intro & welcome01:19 – Jennifer’s background & community champion story06:13 – Launching the Ecosystem Mentorship Program10:46 – Who qualifies as a “developer” today?14:01 – Growing the mentorship network18:47 – Building the HubSpot Academy mentorship course22:44 – Speaking at Inbound & lightning talks31:15 – The role of community in HubSpot’s developer ecosystem38:02 – Key mentorship advice that shaped Jennifer’s career42:10 – Why self-advocacy matters in DevRel46:30 – How Jennifer got into tech & HubSpot53:25 – Work–life balance in tech01:00:24 – Where to connect with JenniferHashtags:#HubSpotDevelopers #DevRel #Mentorship #HubSpotAcademy #DeveloperCommunityLinks & Resources:HubSpot Developer Changelog: https://developers.hubspot.com/changelogHubSpot Academy: https://academy.hubspot.comJoin the Developer Community: https://community.hubspot.comJennifer Nixon on LinkedIn: https://www.linkedin.com/in/jnix284/We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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3 months ago
1 hour 4 minutes 4 seconds

Developers:After Dark
Ep. 29 - SEO in the AI World with Victor Pan | Developers:After Dark

🚨 SEO is changing fast—and AI might just be your new worst enemy or your best ally. HubSpot SEO expert Victor Pan joins us to break it all down for developers.In this episode of Developers After Dark, Victor Pan (SEO at HubSpot) sits down with Nick, AJ, and Dennis to talk about the evolving world of SEO and AI, what HubSpot developers need to know, and how technical SEO is becoming more important than ever.From the rise of Search Agent Optimization to the new challenges of structured data and LLMs, this episode is a must-watch for content creators, marketers, and devs trying to stay ahead of the curve.⏰ Chapters:00:00 – Intro & AI Overlords03:00 – Meet Victor Pan06:00 – What Does an SEO Really Do?12:30 – Traditional SEO vs. AI SEO20:00 – Cloudflare, Crawlers & Monetization28:00 – The Rise of Agent Browsers35:00 – Content Creators & Brand Strategy42:00 – Structured Data & Hallucinations48:00 – How Do We Measure SEO Now?54:00 – Where Is This All Headed?1:01:00 – How to Learn Modern SEO1:04:00 – Final Thoughts & Optimism📚 Resources:Victor Pan on LinkedIn: https://www.linkedin.com/in/victorpan/SEOFOMO Newsletter: https://seofomo.coHubSpot SEO Academy: https://academy.hubspot.comDharmesh’s “Search Agent Optimization” Post: [find on LinkedIn]🔖 Hashtags:#HubSpotDevelopers #AISEO #TechnicalSEO #SearchAgentOptimization #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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4 months ago
1 hour 6 minutes 10 seconds

Developers:After Dark
Ep. 28 - Be the Hero with Paul Maxwell | Developers:After Dark

Is being a HubSpot Developer ever easy? Paul Maxwell says no—and that’s exactly what makes it great.In this episode of Developers After Dark, we sit down with Paul Maxwell—CEO of RevOps HQ and former academic philosopher turned HubSpot developer. Paul shares his unconventional journey from theology to terminal windows, how imposter syndrome nearly held him back, and why “being the hero” is often the best advice a dev can take.From navigating the quirks of HubSpot CMS to embracing AI tools and maintaining a daily coding habit, Paul breaks down how persistence, curiosity, and mindset are everything in the dev world.⏱️ Chapters00:00 – Intro & Housekeeping 03:27 – Meet Paul Maxwell 05:54 – Why Podcasting Helps Dev Communication 13:40 – Building Developer Confidence 22:36 – From Academia to Coding 30:06 – Facing the Hardest Dev Challenges 45:21 – Mentorship Advice: Be the Hero 53:36 – Life Outside the Terminal 58:54 – Where to Find Paul🔗 Relevant LinksPaul’s agency: https://revopshq.comPaul's podcast: https://youtube.com/@paulmaxwelldevHubSpot & Chill podcast: https://www.youtube.com/@HubSpotAndChill/podcastsHubSpot Developer Changelog: developers.hubspot.com/changelogHubSpot Academy: academy.hubspot.com🔖 Hashtags#HubSpotDeveloper #RevOps #ImposterSyndrome #DeveloperJourney #CMSChallengesWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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4 months ago
1 hour 1 minute 12 seconds

Developers:After Dark
Ep. 27 - Excellence In E-Commerce with Parag Jagdale | Developers:After Dark

🚀 What happens when a developer builds the first Shopify-HubSpot integration and ends up disrupting HubSpot Live? You get Episode 27 of Developers After Dark with Parag, CEO and dev at heart.

In this episode, Parag joins Nick, Dennis, and AJ to talk about his journey from tinkering with Flash websites and HTML books to becoming a HubSpot Partner and CEO of a fast-scaling e-commerce integration company. They dive into building workflows for hundreds of thousands of customers, personalizing automation using HubSpot data, and the growing power of the developer ecosystem.

He shares real talk on developer life, the transition to leadership, building during nights and weekends, and learning from mistakes (including a hilarious moment when HubSpot called them mid-integration to stop affecting a live keynote!). Whether you're a HubSpot developer, tech founder, or someone trying to scale e-commerce CX—this one's packed with insight.

📍 Chapters
00:00 – When HubSpot Called Us
04:00 – First Shopify to HubSpot Integration
09:00 – Building at Night, Scaling by Day
17:00 – Becoming CEO & Letting Go
28:00 – Flash, HTML, and Real SEO
36:00 – HubSpot Feedback & Community
45:00 – Advice for Devs and Leaders

#HubSpotDevelopers #EcommerceIntegration #DeveloperJourney #AutomationAtScale #DevsAfterDark

We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.
Check out the Developers:after Dark website at devsafterdarkpod.com

Want to be a guest?
Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r


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5 months ago
53 minutes 17 seconds

Developers:After Dark
Ep. 26 - Rolling In The Deep (Research) with Daniel Jacobson | Developers:After Dark

🚀 Discover how HubSpot developers are breaking new ground with the Deep Research Connector – a first-of-its-kind integration between HubSpot and OpenAI. In this special episode of Developers After Dark, Nick and Dennis are joined by repeat guest John McLaren, Staff Developer Advocate, and Daniel Jacobson, Director of Product at HubSpot, to dive deep into this revolutionary tool. Whether you're a dev, marketer, or data-driven user, this tool unlocks next-level data insights by marrying your HubSpot CRM with cutting-edge AI.🧠 Learn how it was built, how it respects user-level permissions, and why it’s already changing how teams forecast, analyze, and operate. From use cases in support and sales to security concerns and regional access, this episode has it all.

⏱️ Chapters

00:00 - Intro & Show Overview03:00 - 🔍 Interview with Daniel Jacobson Begins03:30 - What is the Deep Research Connector?06:00 - How HubSpot + OpenAI Built It08:00 - Real Use Cases (Support, Sales, PMs)13:00 - Forecasting with CRM Data18:00 - Why This is a First in CRM
18:25 - 🎙️ Panel Discussion Resumes26:00 - Security, Permissions & Sensitive Data33:00 - Model Context Protocol Deep Dive45:00 - What's Next for Devs and AI at HubSpot


#HubSpotDevelopers #DeepResearch #OpenAIIntegration #AIinCRM #DataInsights #openai #aimarketing We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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5 months ago
1 hour 6 minutes 3 seconds

Developers:After Dark
Ep. 25 - Crafting Success with Steve Laham | Developers:After Dark

Unlock the secrets of HubSpot DevRel’s explosive growth and AI enablement!Join us to learn how HubSpot’s Developer Community thrives through trust, mentorship, and cutting-edge tools.In this episode of Developers After Dark, Nick, AJ, and Dennis sit down with Steve Liam, Director of DevRel at HubSpot, to explore: how their team evolved from a handful of advocates to 30+ experts; the launch of HubSpot’s CRM Deep Research connector and other AI integrations; the flexible Hybrid Work Culture that powers productivity; and the free resources on HubSpot Academy every developer should use. Steve also shares leadership lessons on mentorship, building the Developer Ecosystem, and even his dream of becoming a blacksmith!Chapters:00:00 – Intro & Celebrating HubSpot Academy01:02 – Meet Steve Liam, DevRel Director06:06 – Transitioning to DevRel Leadership11:17 – Embracing Hybrid Work Culture15:45 – HubSpot DevRel Team Growth22:13 – AI Integration & CRM Connector30:05 – The Future of Developer Relations35:17 – Personal Insights & HobbiesHashtags:#HubSpotDevRel #DeveloperCommunity #AIEnablement #HybridWork #HubSpotAcademyResources Mentioned:• HubSpot Academy – https://academy.hubspot.com• Developer Changelog – https://developers.hubspot.com/changelog• HubSpot Developers YouTube – https://www.youtube.com/c/HubSpotDevelopersWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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6 months ago
1 hour 6 minutes 46 seconds

Developers:After Dark
Ep. 22 - A Cut Above the Rest with Chris Conant | Developers:After Dark

Dive deep into the fascinating evolution of the HubSpot Marketplace with Chris Conant, a HubSpot alumnus and Principal Tech Architect at Jasper.ai who played a key role in its growth. Chris shares insider insights about developing custom modules, the critical role of developer advocacy, and his current venture integrating AI marketing at Jasper AI.From the early days of defining marketplace guidelines to advocating for scalable solutions, learn how Chris navigated the challenges and successes of building developer-centric communities. Perfect for HubSpot developers looking to enhance their toolkit or marketers intrigued by the intersection of AI and development.🔖 Chapters:0:00 – Intro & Welcome3:32 – Chris’s Journey: From HubSpot to Jasper AI8:59 – Building HubSpot's Template Marketplace17:41 – Balancing Requirements & Creativity24:04 – Lessons Learned & Current Insights34:13 – Chris's Tech Origins & Philosophy42:01 – Knife Sharpening and Other Hobbies51:55 – Work-Life Balance and Personal Growth62:41 – Best Advice for Developers & Advocates🔗 Resources Mentioned:HubSpot Developer Changelog: https://developers.hubspot.com/changelogSpring Spotlight Developer Tools: https://developers.hubspot.com/ss25-dev-toolsJasper AI: https://jasper.ai/We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!#HubSpotDevelopers #AIMarketing #DeveloperCommunity #DeveloperAdvocacy #MarketplaceMastermind#hubspotdevelopment , #hubspotcms , #HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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6 months ago
1 hour 7 minutes 54 seconds

Developers:After Dark
Ep. 23 - Knight in shinning PromptArmor with Vikram Jayanthi | Developers:After Dark

Is your cutting-edge AI also your biggest vulnerability? Dive deep into the world of AI Security as we uncover how seemingly harmless data can become an attacker's instructions. We're joined by Vikram, co-founder and CTO of Prompt Armor, to explore the new frontier of AI Risk Management and why traditional security measures might not be enough.In this eye-opening episode, Vikram demystifies the real threats lurking in Large Language Models (LLMs), from the nuances ofPrompt Injection to the dangers of malicious data in your systems. Discover the critical differences between conventional cybersecurity and the unique challenges posed by AI, including how text itself can become malware. Vikram also sheds light on common misconceptions about AI security, the role of emerging standards like the OWASP Top 10 for LLM, and what skills aspiring AI security professionals need to cultivate. Learn practical steps companies can take when deploying AI internally and gain insights into the evolving global landscape of AI adoption and security.Chapters:(00:00:00) Intro & Welcome Vikram from Prompt Armor(00:01:54) What is Prompt Armor?(00:03:30) The Genesis of Prompt Armor: Seeing the AI Security Gap Early(00:06:30) AI Security: Cutting Through the Hype and Fear(00:08:09) Learning AI Security: Prompt Armor's Free Course(00:11:50) Traditional vs. AI Security: Why "Data as Instruction" Changes Everything(00:13:50) The Threat of Indirect Prompt Injection & MXGp Servers(00:20:15) Misconceptions Organizations Have About AI Security(00:22:30) Government Regulation vs. Industry Innovation in AI Security(00:24:50) The Evolving AI Security Landscape: What's Next?(00:26:15) Top 3 Steps for Companies Deploying AI Internally(00:31:00) Skills for Aspiring AI Security Professionals(00:34:00) Is it Really AI? Distinguishing Hype from Genuine AI Systems(00:46:40) Common Myths About Working in AI Security(00:49:00) AI, Voice, and Video: The Next Security Challenges?(01:00:45) Vikram's Favorite Part of Working in AI Security & Plugs#AISecurity #Cybersecurity #LLMSecurity #TechPodcast #PromptInjectionResources Mentioned:Prompt Armor: https://promptarmor.comPrompt Armor's Free AI Security Course (via Third Party Risk Association): https://www.linkedin.com/posts/tpra_promptarmor-activity-7333114864887865346-GWNUOWASP Top 10 for LLM Applications:https://owasp.org/www-project-top-10-for-large-language-model-applications/We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website atdevsafterdarkpod.comWant to be a guest?Fill out the form 👉https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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6 months ago
1 hour 6 minutes 6 seconds

Developers:After Dark
Ep. 20 - Spinning Confidence with Ashley B Webster | Developers:After Dark

Ever felt impostor syndrome creeping in while you code?HubSpot's  Developers After Dark shines a late‑night spotlight on Developer Advocate Ashley Webster as she drops beats and wisdom on crushing self‑doubt, scaling DevRel careers, and keeping the changelog handy.00:00  Intro & bill‑paying banter01:30  Why the HubSpot Changelog is your GPS04:30  Meet Ashley & the Developer Release Comms Group06:00  Jumping from Ops to Code to DevRel08:00  Warner Music tales & viral Fleetwood Mac moment17:00  Impostor Syndrome talk that packed RenderATL24:00  LA meetups, post‑Con, and community building38:00  DJ decks, vinyl hunts, photography breaks56:00  Best career advice & sign‑offLinks & Resources• Changelog: https://developers.hubspot.com/changelog• Ashley’s photos: https://abwnow.com• Developers After Dark site & live shows: https://devsafterdarkpod.com#HubSpotDevelopers #DeveloperJourney #ImpostorSyndrome #DevRel #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought‑provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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7 months ago
1 hour 23 seconds

Developers:After Dark
Ep. 21 - Ride of The Valkyries with Melinda Green | Developers:After Dark

Curious how a hobby-horse rider became a go-to HubSpot Developers expert? In this episode, Melinda Green shares her unique journey through the developer community, from coding websites in HyperCard to mastering agency workflows and Spring Spotlight Dev Tools.Join Nick, AJ, and Dennis as they dive into:Melinda’s background in classical opera and early programming experimentsHer evolution into a Senior Developer at a leading agency in the HubSpot Developers ecosystemStrategies for juggling multiple platforms, mentorship tips, and self-reliance (six questions per day rule!)Insights on navigating rapid change via developers.hubspot.com/changelog and spring dev toolsPlus, discover how to apply the six-questions rule to boost your coding independenceChapters:00:00 Intro & Shoutouts01:07 AI Agent Marketplace Preview02:05 Spring Spotlight Dev Tools Overview05:17 Guest Intro: Melinda Green07:40 Inbound Conference Reflections10:52 Developer Origin Story13:27 Agency vs. Platform Work16:39 Opera, Horses & Hobbies20:43 Mentorship & Learning Tips24:00 Community & Advice Wrap#HubSpotDevelopers #DeveloperCommunity #AgencyLife #TechJourneyLinks:– Spring Spotlight Dev Tools: developers.hubspot.com/25-dev-tools– Dev Changelog: developers.hubspot.com/changelogWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers:after Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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7 months ago
1 hour 7 minutes 45 seconds

Developers:After Dark
Ep. 19 - To Be Or Not To Be...Comfortable with Ricky Diep | Developers:After Dark

Skip the small talk—HubSpot Developer Tools just leveled up! In Episode 19 of Developers After Dark, Nick, AJ & Dennis quiz Ricky Diep, HubSpot’s Principal Product Marketer for Developers, on the brand-new Spring Spotlight 2025 release. From the re-imagined HubSpot Developer Tools suite and shiny UI Extensions to pushing App Cards to the Marketplace, Ricky shows how builders can hit value at warp speed. He also drops career gems on developer marketing, mentorship, and avoiding burnout (pro tip: wear sandals!).00:00 Midwestern chatbot joke & intros06:04 Meet Ricky Diep07:07 Spring Spotlight dev-tool rundown12:31 App Cards in the Marketplace16:14 Ricky’s Microsoft-to-HubSpot journey32:24 Conferences & AI trends43:00 How to market to developers50:12 Mentorship, burnout signs & vacations1:04:16 Wrap-up & sandals pledge🔗 Resources• Spring Spotlight toolkit → https://developers.hubspot.com/ss25-dev-tools• Episode archive → devsafterdarkpod.com#HubSpotDev #SpringSpotlight #DeveloperTools #UIExtensions #DevelopersAfterDarkWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Want to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r

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7 months ago
1 hour 7 minutes 52 seconds

Developers:After Dark
Ep. 18 - Eat Your Vegetables with Caitlin Siegrist | Developers:After Dark

Developers After Dark Ep. 18: Navigating the HubSpot Ecosystem with Caitlin SiegristJoin us for Episode 18 of 'Developers After Dark' where we welcome Caitlin Siegrist, a pivotal figure in HubSpot's Developer Relations team. In this episode, we dive into Caitlin’s unique journey from brand marketing to becoming a key player in developer product success at HubSpot. Caitlin shares valuable insights on navigating the HubSpot ecosystem, the importance of community, and how both product partners and developers can better integrate and innovate. We also touch on the use of AI in development, best practices for app partners, and the art of balancing work and personal life. Whether you're a developer, a product partner, or just interested in tech and project management, this episode has something for you!00:00 Welcome to Developers After Dark00:51 Postman Developer's Choice Awards Reminder01:31 Spring Spotlight and Developer Tools03:47 HubSpot Developer Resources05:18 Introducing Caitlin Siegrist08:56 Caitlin's Journey to HubSpot12:23 Challenges and Learning Curves14:25 Balancing Feedback and Expectations25:34 The Role of AI in Developer Relations31:12 Navigating Ecosystem and Competition32:04 Embracing Competition for Innovation32:21 Encouraging Partners to Innovate33:39 Advice for Aspiring App Partners34:54 Maintaining and Enhancing Integrations36:58 Building a Developer Community38:23 Balancing Work and Personal Life39:43 The Importance of Kindness and Empathy41:19 Disconnecting from Work43:54 The Art of Napping and Relaxation45:37 Hobbies and Personal Interests50:30 Community Involvement and Future Plans54:27 Final Thoughts and Farewell

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7 months ago
57 minutes 17 seconds

Developers:After Dark
Ep. 17 - Hall of Fame Edition with Anton Bujanowski | Developers:After Dark

From Coding Blunders to Hall of Fame: Anton's Journey and Impacts on HubSpot's CommunityJoin us for an insightful episode of 'Developers After Dark' with special guest, Anton, a prominent HubSpot developer and community champion. In this episode, Anton shares his experiences in the tech world, discusses the importance of making mistakes, and highlights his incredible contributions to the HubSpot developer community. We dive into his journey from design to development, his invaluable role in mentoring, and the rigorous yet rewarding path of owning his firm. Plus, Anton opens up about his hobbies and what keeps him grounded outside of work. Don't miss this inspiring conversation packed with valuable lessons and a good dose of humor.

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8 months ago
1 hour 12 minutes 14 seconds

Developers:After Dark
Developers After Dark is a conversation, hosted by Nick Laporte, that is wrapped in a candy-coated shell of coding, careers, technology, and how they all crash into each other at any given moment. The conversation is light hearted and fun while still providing the human element. You can watch Developers After Dark every other Wednesday on the HubSpot developer’s channel or wherever you get your podcasts.