As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.
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As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.
S4 Ep09: The Sales Chicken and Marketing Trends 2026
Dial it in
50 minutes
4 weeks ago
S4 Ep09: The Sales Chicken and Marketing Trends 2026
In this podcast episode, the hosts share a heartwarming story about 'Knock, knock,' a chicken that became the sales team mascot at BizzyWeb. The story begins with Mary's unique birthday gift, which ultimately saved the chicken from being eaten. The hosts then delve into their favorite aspects of 2025, highlighting their experiences with AI, and discussing the significant role AI plays in modern marketing. Key themes include Answer Engine Optimization (AEO) versus traditional SEO, loop marketing, first-party data utilization, and the importance of well-designed, fast, and functional company websites for both customer engagement and recruitment. They emphasize the ongoing evolution of AI in marketing, including tools like Google's Gemini and the increasing use of AI to improve customer experience and operational efficiency. The hosts also touch on integrating AI into business processes while maintaining human oversight to ensure quality and accuracy.
Show Notes:
00:00 Introduction and Favorite Moments of 2025
00:40 The Story of the Sales Chicken
03:45 AI and Marketing Trends of 2026
05:26 The Rise of AI in Everyday Life
05:55 Special Guests and Sponsor Introduction
10:08 SEO vs AEO: The Evolution of Search
19:48 Loop Marketing: The Future of AI-Driven Strategies
24:32 Human in the Loop: Ensuring AI Accuracy
25:34 Google's AI Tools: Gemini and Beyond
26:18 AI in Marketing: From Ideation to Execution
28:48 Notebook LM: Custom AI Solutions for Clients
32:43 AI's Impact on Entry-Level Jobs
34:05 First Party Data Strategies
36:39 The Importance of a Modern Website
45:50 Future Trends: Agentic AI and CRM Integration
48:01 BizzyWeb's AI-Driven Marketing Approach
…
Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].
Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]
Dial it in
As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.