In this episode of 'Dial It In,' hosts Dave and Trygve engage in a lively discussion with Jen Bergen, a recognized expert in Revenue Operations (RevOps) and co-creator of the RevOps Bootcamp at HubSpot Academy. The trio delves into the basics of RevOps, its importance in aligning marketing, sales, and service teams to drive measurable growth, and common challenges companies face. Jen emphasizes the critical role of process documentation and communication in creating a cohesive and effective RevOps strategy. They also explore the misconceptions surrounding RevOps and discuss practical steps for implementing a successful RevOps framework. The episode is enriched with insights into the future of RevOps, including the increasing availability of related education and certifications. Sponsored by FractionalTactical.com, the podcast highlights how a systematic approach to RevOps can improve company culture, communication, and ultimately, customer experience. … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lisa Futterman, a Chicago-based freelance food, travel, and beverage writer. They discuss the history, preparation, and intricacies of creating a turducken for Thanksgiving. The episode delves into Trygve's personal tradition of ordering and smoking a 20-pound turducken, touching on its New Orleans roots and the challenges of cooking it properly. Lisa shares insights into food history, the culinary concept of 'in castration,' and offers tips for making Thanksgiving meals unique and memorable. They also highlight the importance of respecting family traditions while being open to culinary adventures, and share humorous anecdotes about deep-frying turkeys and the mythical origins of popular dishes. Connect with Lisa: Instagram [https://www.instagram.com/futtypages/] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode, Trygve hosts his dear friend Brie Rehak, the creator of That Girl Brie, Elevated Charcuterie. They discuss Brie's journey from being let go from a job during COVID-19 to establishing a thriving business specializing in artisanal cheeses. With a background in creating charcuterie boards, Brie turned her passion into a business, focusing on storytelling, customer experience, and quality. They also explore her collaborations, the creation of unique cheese varieties like Merlot Cheddar, and her partnership with Harmony Cheese. Additionally, Brie talks about the importance of branding, the challenges of licensing, and her new retail space in River Falls. The episode is filled with humor, insights into the food industry, and the importance of following one's passion. Connect with Brie: LinkedIn [http://www.linkedin.com/in/brianne-rehak-2ab4b756] - http://www.linkedin.com/in/brianne-rehak-2ab4b756 Harmony Cheese [https://harmonycheese.com/]- https://harmonycheese.com/ Harmony Cheese Facebook [https://www.facebook.com/HarmonyCheese] - https://www.facebook.com/HarmonyCheese Harmony Cheese Instagram [https://www.instagram.com/harmonycheesewi/] - https://www.instagram.com/harmonycheesewi/ That Girl Brie [https://thatgirlbrie.com/] - https://thatgirlbrie.com/ That Girl Brie Facebook [https://www.facebook.com/ThatGirlBrieBoxesAndBoards/]- https://www.facebook.com/ThatGirlBrieBoxesAndBoards/ That Girl Brie Instagram [https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en] - https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en Other Mentioned Brands Facepunch Hot Sauces [https://www.facepunchfoods.com/]- https://www.facepunchfoods.com/ Lucky Guys Distillery [https://www.luckyguysdistillery.com/] - https://www.luckyguysdistillery.com/ … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Caleb McEwen, an accomplished writer, performer, director, and founding member of The Danger Committee. They discuss the intense preparation and challenges faced by real estate agents, leading into Caleb's unique insights on integrating performance techniques into professional settings. Caleb shares his journey from joining The Danger Committee to mastering juggling and knife-throwing stunts. He emphasizes the importance of storytelling, audience engagement, and adaptability, drawing parallels between performance art and sales. Caleb also provides strategies for handling hecklers, maintaining audience interest, and overcoming the fear of public speaking. The episode concludes with tips on creating meaningful connections with the audience and promoting upcoming shows of The Danger Committee and Brave New Workshop. Connect with Caleb: The Danger Committee [https://www.thedangercommittee.com/] Hennepin Arts [https://hennepinarts.org/] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0] https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact] https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode, hosts Trygve and Dave sit down with Tom Meckey, a seasoned real estate broker from the Minneapolis-St. Paul area with over 20 years of experience. They discuss several aspects of the real estate industry, including contemporary challenges, changing market conditions, and the importance of relationships in successful brokerage. Tom provides insights into getting started in real estate, necessary training and costs, as well as nuanced real estate terms and their actual meanings. Additionally, they touch on the complexities of operating as an independent broker and how market conditions have shifted recently, especially affected by economic uncertainties. They emphasize the importance of selecting the right agent and maintaining low overhead costs to thrive in the real estate market. Connect with Tom: LinkedIn [https://www.linkedin.com/in/tommeckey/]Move Realtors [https://move.realestate/] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode, hosts Dave and Trygve bring on Liz J Simpson, a nationally recognized B2B sales and thought leadership strategist. Liz shares her experiences and insights from her journey, starting with her unexpected impact at a HubSpot conference in 2019. She emphasizes the importance of mastering sales fundamentals, building business acumen, and maintaining authentic human connections despite evolving technologies like AI. Liz also discusses the concept of 'big money' as funds that create a significant impact, and shares advice on saying no to the wrong clients. The conversation covers practical sales strategies, the value of persistence, and the importance of supporting and understanding the roles within a sales team. The episode is filled with relatable anecdotes and valuable advice aimed at both novice and experienced sales professionals. Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizjsimpson/ … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this lively and fast-paced podcast episode, the hosts Dave and Trygve are joined by the energetic and multifaceted Dan Tyre, a long-time HubSpot influencer and entrepreneur. The conversation kicks off with humorous anecdotes, including a networking event incident and Dan's interactions with Muhammad Ali. The core discussion covers AI's evolving impact on marketing and business, emphasizing the shift from ad hoc to structured AI applications. The episode also delves into the innovative 'Loop Marketing' framework comprising Express, Tailor, Amplify, and Evolve stages, which helps businesses personalize and optimize their outreach efforts. Dan shares personal insights on maintaining high energy, effective sales strategies, and the importance of fostering positive relationships and celebrating successes. Find Dan on LinkedIn at: https://www.linkedin.com/in/dantyre01/ … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, Trygve introduces Mario Martinez, founder and CEO of Ingreso, who specializes in digital sales training and AI-powered tools. The discussion revolves around the increasing difficulty of selling in a noisy, remote-first world and the challenges of prospecting in such an environment. Mario explains how AI can be leveraged to improve sales processes, citing examples from Fly MSG, a productivity tool aimed at enhancing sales engagement. He highlights the use of AI in automating and optimizing sales tasks such as commenting on LinkedIn posts and cold calling, as well as detecting grammatical errors and rewriting sentences. The conversation also touches on the importance of trust and personalization in sales, and how AI can help in targeting and engaging potential customers more effectively. Connect with Guest: LinkedIn [https://www.linkedin.com/in/mthreejr/] Website [https://sqdc.st/s/WrZ1p9L] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

The hosts of the Dial It In podcast reflect on their journey, highlighting their recent milestone of surpassing 100 episodes. They share personal anecdotes, including one host's challenging summer due to their dog's severe eye condition. The new season promises changes, including new theme music and a focus on AI tools and sales strategies for 2025. The upcoming mini-seasons will cover selling tactics, the impact of AI in marketing, and the shift towards loop marketing, with various expert guests scheduled to appear. There's also a humorous note about launching video versions of the podcast. … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

The podcast episode opens with a humorous anecdote about health jargon mistaken for financial jargon, transitioning into an in-depth conversation with Heide Olson, the founder and CEO of All In One Accounting. The discussion covers the importance of accurate financial reporting, maintaining profitability, the risks of inadequate internal controls, and the benefits of using the Entrepreneurial Operating System (EOS). Examples of fraud and theft encountered in businesses are shared, highlighting the need for robust financial practices. The conversation underscores the role of financial leadership in entrepreneurial success and the value of a trustworthy accounting partner. Reach out to Heide on LinkedIn: https://www.linkedin.com/in/heide-olson/ … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0] https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact] https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, the hosts recap their favorite episodes and reintroduce Keith Lauver, the optimistic and empathetic founder of Ella. Lauver's company has created an AI tool named Ella, designed to improve marketing effectiveness using bots and large language models (LLMs). The conversation covers how Ella enhances marketing strategies by emphasizing high-resolution marketing, which focuses on clarity and precision rather than quantity. Keith shares insights on the development and application of Ella, including the tool's ability to act as a coach, critic, and co-creator. The discussion also delves into Keith's journey as a serial entrepreneur, his lessons learned, and the emotional ups and downs of building businesses. Later on, Keith elaborates on the importance of having a curious, collaborative mindset when using AI tools. If you're looking to elevate your marketing efforts, this episode offers valuable lessons and introduces a powerful tool to help achieve that goal.

In this episode of Dial It In, the hosts talk to Shel Holtz, a pioneering podcaster and communication strategist. They discuss Shel's extensive career in communications and marketing, the evolution and potential of podcasting, and the role of technology in modern corporate communications. They delve into the benefits and challenges of integrating AI in communications, emphasizing the importance of strategic planning. Shel shares insights from his auditing experiences and stresses the need for honesty and alignment in internal and external corporate messaging. The conversation also touches on the impact of remote work on industry operations and the continuous adaptation required to manage evolving communication technologies.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on Risk,' 'Customer Obsession,' and the importance of experimentation and innovation. Steve shares insights into how businesses can apply Amazon's growth strategies to scale, innovate, and thrive. The episode also touches on Amazon's unique approaches to logistics, marketplace dynamics, and customer service.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Nicole, a producer who recently survived a heart attack. The discussion revolves around Nicole's experience, the symptoms she faced, and the importance of recognizing atypical signs of heart attacks, especially in women. The episode also features Tim Smith from HeartCert CPR, who provides expert insights on heart emergencies, the importance of training and preparedness, and preventive measures. The conversation highlights the critical need to know one's body, seek immediate medical attention, and support from employers in such health crises.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional executives for pivotal roles, manage business growth, and navigate the changing work landscape. Katie also shares her personal journey into fractional work, offers advice for aspiring fractionals, and promotes the upcoming Fractional Conference.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Sheri Stolp about the basics of HR management. Chosen as a favorite episode by producer Nicole, the discussion delves into setting expectations, documenting policies, and distinguishing between performative perks and real leadership. Sheri emphasizes that culture is not about surface-level perks but about how leaders show up during challenging times, balancing compliance with compassion. She also shares insights into the impact of AI on hiring practices, intergenerational workplace dynamics, and best practices for terminating employees with empathy. Additionally, the episode features anecdotes and practical advice for improving communication and handling tough conversations effectively. The talk concludes with a reminder that effective HR is about understanding and supporting the human element in business.

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conversation also touches on the challenges faced by the restaurant industry, especially during the pandemic, and how effective digital communication can help overcome these hurdles. The episode is sponsored by DataQuick, a tool designed for HubSpot CRM administrators to manage and organize data more efficiently.

In this episode of Dial It In, Trygve talks with his friend Dee Heffernan, the founder of MATRIARC, a brand strategy agency. Dee shares the origin of their friendship, stemming from snarky exchanges during a Zoom meeting two years ago, and how they became close despite never meeting in person. The episode highlights Dee's journey, including her impactful TEDx talk on 'How to Stop Highlight Reel Living,' which delves into personal struggles and her relationship with ambition rooted in her athletic background. Dee discusses the essence of branding, emphasizing the importance of understanding customer psychology, creating compelling personas, and maintaining brand standards. She also explains her agency's approach to rapid project execution, the significance of strategic planning, and how effective branding addresses customer needs to drive business growth.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares examples from his own experience working with manufacturers and outdoor industry leaders, emphasizing the significance of creating sustainable products and processes. They also explore the concept of non-arguable goals and the importance of maintaining core values in business.

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Shahbaz Shah, an Area Director for Business Networking International (BNI) and wedding officiant. They discuss Shahbaz's journey in the wedding officiant business, the importance of genuine networking, and how BNI helps in fostering business relationships. Shahbaz shares insights on how to be effective in networking, the value of building trust, and evaluating the fit of networking groups. The episode also features a lighthearted conversation about the new sponsor, Canned Steam.