Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin

469 episodes

3 days ago

Send us a text Behavioral research shows 3 key reasons business goals slip: lack of structure, shallow motivation, and relying on willpower instead of systems. Maggie shares how to build a simple plan and weekly rhythm that keeps you consistent. What You'll LearnHow to turn vague goals into clear targets + weekly actionsWhy your WHY matters more than hypeThe simple systems that create consistency (calendar, weekly review, accountability)Join a complementary online event - Design Your Success ...

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Entrepreneurship

Self-Improvement

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Send us a text Behavioral research shows 3 key reasons business goals slip: lack of structure, shallow motivation, and relying on willpower instead of systems. Maggie shares how to build a simple plan and weekly rhythm that keeps you consistent. What You'll LearnHow to turn vague goals into clear targets + weekly actionsWhy your WHY matters more than hypeThe simple systems that create consistency (calendar, weekly review, accountability)Join a complementary online event - Design Your Success ...

Show more...

Entrepreneurship

Self-Improvement

Episodes (20/469)

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 234 - New Year Goals — The Mindset That Helps You Follow Through in 2026

Send us a text Happy New Year, Diamond Effect Podcast listeners. In today’s first episode of 2026, we’re talking about goals—but not in the fluffy, “new year, new you” way. We’re focusing on the mindset that actually helps you follow through past January… and definitely past February. Because setting goals isn’t just about writing down a number. It’s about becoming the kind of leader who can stay consistent, make better decisions, and keep moving forward even when the plan gets messy. In th...

4 days ago

30 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 234 - Why Giving Value Is the Best Business Strategy (2026 Edition)

Send us a text In this Maggie’s Moment, Maggie shares one of her biggest lessons from 2025: the more value you create, the more it comes back—often in unexpected ways. She also reminds you not to rush into 2026 on autopilot, and invites you to join Design Your Success 2026 on Jan 13–14 (because planning in January is still better than not planning at all). 🎧 For the full breakdown of her 2025 lessons, listen to the latest Diamond Effect Podcast episode # 233 - Reflect, Reset, Scale - 5 Power...

1 week ago

4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 233 - Reflect, Reset, Scale - 5 Powerful Lessons to Close 2025 and Start 2026 Strong

Send us a text As 2025 comes to a close, this episode is your invitation to pause, reflect, and intentionally choose what you're bringing into 2026and what you're leaving behind. Maggie shares five key lessons and coaching concepts from 2025, shaped by her own experiences as a business owner and by what she's seen while coaching service-based entrepreneurs. You'll hear practical mindset shifts, real examples (including navigating a tax audit), and simple frameworks you can apply to your plann...

1 week ago

34 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 233 - A Thank You I Never Want to Rush Past

Send us a text I’m pausing today to say one thing I never want to rush past: thank you. To my clients, my community (listeners + followers), and my collaborators—your trust, support, and loyalty mean more than I can put into words. I never take it for granted. Wishing you a peaceful holiday season. If you’ve been part of my world this year, drop a ❤️ in the comments so I can thank you personally.

2 weeks ago

3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 232 - 2026 Predictions: How Service Businesses Scale with AI + Human Connection

Send us a text Marketing is louder, clients are pickier, and AI is making it easier to create content—but harder to build trust. In this episode, Maggie shares the key shifts she sees for 2026: scaling won’t be about doing more. It’ll be about building a business that runs better and feels more human. In This Episode Why your personality/personal brand becomes the differentiator in a world of AI contentWhy customer loyalty + lifetime value beats constantly chasing new clientsWhy short-form vi...

2 weeks ago

31 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 232 - Why Personal Touch Matters More Than Ever in 2026

Send us a text In today's Maggie’s Moment, Maggie shares why genuine human connection is becoming a business superpower as AI and automation become more widespread. She explores how service-based business owners can stand out by making their client experience more personal and memorable—even with all the benefits that AI brings. In this episode: Why AI is a powerful tool for productivity, but can’t replace real relationshipsThe growing value of human-to-human connection in an increasingly aut...

3 weeks ago

3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 231 - From Idea to Action: The Small Business CEO’s Guide to Making Things Happen in 2026

Send us a text Is your 2026 vision still just an idea—or will you actually make it happen? In this episode, we dig into why waiting for the “right moment” is one of the biggest traps holding business owners back, and how to become the kind of CEO who creates the right moment instead of waiting for it. Maggie shares real stories, personal lessons, and actionable strategies to help you turn inspiration into implementation—no matter what life throws your way. In this episode, you’ll ...

3 weeks ago

27 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 231 - The Power of One Coaching Session

Send us a text Can a single coaching session really move the needle in your business? Absolutely. In this Maggie’s Moment, I share real stories of clients who landed stalled deals, recovered lost revenue, and took action on new opportunities—all in just one session. Coaching isn’t just about strategy; it’s about breaking through mindset blocks, optimizing your next step, and turning intention into action. Every time you do, your results compound—and your business grows faster. Rea...

4 weeks ago

4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 230 - The 7 Steps to a Self-Running, Scalable Service Business Team

Send us a text How to attract, hire, and lead a high-performing team—so your business can grow without you. What does it really take to build a team that can run—and even grow—without you? In this episode, Maggie draws on her deep corporate experience co-scaling teams from 80 to 450 and translates those lessons for small business owners who want to build a business that’s both scalable and sellable. Whether you’re hiring your first team member or leading a growing group, you’ll learn the prac...

1 month ago

36 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 230 - You Don’t Have to Sacrifice Everything to Build a Successful Business

Send us a text There’s more than one way to build a thriving business—and you don’t have to grind yourself into the ground to hit six, seven, or even eight figures. In this Maggie’s Moment, I share real stories of clients who’ve scaled with balance and purpose, and why your business should fit your life (not the other way around). If you want to grow on your terms, without sacrificing your values or what matters most, this is for you. Ready to design a business that works for your life? ...

1 month ago

3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 229 - AI for Small Business: Strategic Prompting and Productivity

Send us a text How to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice. After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder. In this episode, I break down: Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost inv...

1 month ago

21 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 229 - Planning to Scale in 2026? Stop Doing Everything Yourself First.

Send us a text You know that feeling when you finally sit down to work on your business… and end up buried in emails, admin, and “quick fixes”? In this Maggie’s Moment, I walk you through a simple exercise to uncover the hidden cost of doing everything yourself—and why it’s keeping you from nurturing relationships, following up with warm leads, creating content, and selling. You’ll learn how to: Audit where your time is really goingIdentify tasks that don’t need your unique expertisePut a dol...

1 month ago

4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 228 - Purpose Over Paycheque. How Alex Left Corporate to Build Whitmedia Studios & a Podcast Empire

Send us a text From spreadsheets and Facebook ads to storytelling, studios, and a top-ranked business podcast. In this special studio-recorded episode, Maggie sits down with her mentee, Alexander Whitfield, founder of Whitmedia Studios in Oshawa (Greater Toronto Area), ON, Canada, and co-host of the Hustle Over Everything podcast. Alex shares how he went from running Facebook ads and staring at spreadsheets all day in corporate marketing… to building a purpose-driven media studio and a top-ra...

1 month ago

23 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 228 - 3 Money Leaks Costing You Thousands (And How to Fix Them)

Send us a text Are you working hard but not seeing the revenue growth you expected? You might be leaving thousands of dollars on the table without even realizing it. In this week's Maggie's Moment, I'm breaking down three money leaks I see all the time: 1️⃣ Not pausing to reflect monthly (and missing revenue recovery opportunities) 2️⃣ Chasing shiny objects instead of doubling down on what works 3️⃣ Poor billing and invoicing processes (I share a $15K near-miss story) These aren't about...

1 month ago

6 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 227 - Build a Sellable Business: The Scale Infrastructure to Hit 7 Figures

Send us a text One of the top reasons businesses fail? Growing too fast without the right infrastructure. In this final episode of our three-part scaling series, I'm breaking down Pillar 3: Systems & Scale Infrastructure—the operational systems, financial clarity, time management strategies, and team building approach you need to scale sustainably. You'll learn about: Building operational systems that deliver consistent qualityUnderstanding your financesDesign your CEO schedule and know w...

1 month ago

37 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 227 - What Are You Fighting For? Building a Brand with Purpose

Send us a text In honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business? In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again. In This Episode: The differ...

1 month ago

4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 226 - From Feast or Famine to Predictable Revenue: The Client Acquisition Engine

Send us a text Stop the feast or famine cycle! Learn how to build a Client Acquisition Engine that delivers consistent, predictable leads and revenue. Maggie breaks down the exact system for strategic partnerships (80%+ conversion!), optimized marketing, and a sales process that converts 50-60%+ of leads into paying clients. You'll Learn: How to get consistent, warm referrals every monthWhen to use organic marketing vs. paid advertisingHow to optimize your sales process to stop losing leadsWh...

2 months ago

23 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 226 - Strategic Planning for Small Business That Actually Works

Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...

2 months ago

5 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

EP # 225 - The 3 Pillars Every Service Business Needs to Scale to Six Figures (And Beyond)

Send us a text Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond? Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm. This isn't about one magic strategy or quick fix. It's about understanding the holistic approach every scaling business needs - and identifying where you might have...

2 months ago

34 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 225 - How to Make Time for What Matters (Even When You're Busy)

Send us a text How do you grow your business long-term when your schedule is already packed with urgent, important work? This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my business running. So how am I making it happen? Three things: Clarity. Belief. Habits. In today's Maggie's Moment, I'm sharing the exact framework I ...

2 months ago

4 minutes