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Diary of a first-time CMO volume 2
Cognism
59 episodes
11 months ago
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
Show more...
Marketing
Education,
Business,
Management
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All content for Diary of a first-time CMO volume 2 is the property of Cognism and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
Show more...
Marketing
Education,
Business,
Management
Episodes (20/59)
Diary of a first-time CMO volume 2
The last word
1 year ago
35 seconds

Diary of a first-time CMO volume 2
Final entry: My big bets
1 year ago
3 minutes 21 seconds

Diary of a first-time CMO volume 2
Bonus entry 12: Distributing our content
1 year ago
2 minutes 36 seconds

Diary of a first-time CMO volume 2
Entry 38: Our updated content strategy
1 year ago
4 minutes 27 seconds

Diary of a first-time CMO volume 2
Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
1 year ago
4 minutes 15 seconds

Diary of a first-time CMO volume 2
Bonus entry 11: Finding and working with subject matter experts in new regions
1 year ago
2 minutes 49 seconds

Diary of a first-time CMO volume 2
Bonus entry 10: How we nailed expanding into France
1 year ago
4 minutes 36 seconds

Diary of a first-time CMO volume 2
Entry 37: Mistakes we made expanding into DACH
1 year ago
5 minutes 48 seconds

Diary of a first-time CMO volume 2
Entry 36: Implementing AI in marketing
1 year ago
9 minutes 6 seconds

Diary of a first-time CMO volume 2
Bonus entry 9: How we use the Cognism product for marketing internally
1 year ago
2 minutes 42 seconds

Diary of a first-time CMO volume 2
Entry 35: Kaspr’s growth journey
1 year ago
4 minutes 30 seconds

Diary of a first-time CMO volume 2
Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay
1 year ago
4 minutes 28 seconds

Diary of a first-time CMO volume 2
Entry 34: Valued I hire for
1 year ago
3 minutes 22 seconds

Diary of a first-time CMO volume 2
Entry 33: A deep dive into Cognism’s 1:1 ABM tactics
1 year ago
7 minutes 21 seconds

Diary of a first-time CMO volume 2
Entry 32: ABM early results
1 year ago
2 minutes 31 seconds

Diary of a first-time CMO volume 2
Entry 31: Developing an ABM strategy
1 year ago
7 minutes 7 seconds

Diary of a first-time CMO volume 2
Entry 30: How to manage wide scale company reporting as you scale
1 year ago
6 minutes 27 seconds

Diary of a first-time CMO volume 2
Bonus entry 8: How we work with agencies and freelancers
1 year ago
2 minutes 5 seconds

Diary of a first-time CMO volume 2
Entry 29: 5 years investment in SEO, now a Hubspot competitor
1 year ago
3 minutes 47 seconds

Diary of a first-time CMO volume 2
Entry 28: When to translate, and when not to translate - that is the question 💀
1 year ago
5 minutes 59 seconds

Diary of a first-time CMO volume 2
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!