eBay vs Whatnot - Differentiation Wars

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Differentiate or Die

Protagonist

57 episodes

3 days ago

Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.

Marketing

Business

RSS

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Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.

Marketing

Business

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eBay vs Whatnot - Differentiation Wars

Differentiate or Die

18 minutes 30 seconds

1 month ago

eBay vs Whatnot - Differentiation Wars

Cameron and Dallin analyze the messaging of e-commerce giants eBay and Whatnot, exposing the pitfalls of vague taglines and missed opportunities for differentiation. From eBay’s confusing “Connect with people who get it” to Whatnot’s unclear “live shopping marketplace,” the hosts break down why clarity in branding is non-negotiable.