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Differentiate or Die
Protagonist
65 episodes
3 days ago
Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.
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Marketing
Business
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All content for Differentiate or Die is the property of Protagonist and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.
Show more...
Marketing
Business
Episodes (20/65)
Differentiate or Die
Aptive vs Greenix - Differentiation Wars

Pest Control companies are a staple in Utah. Everyone knows someone who has sold pest control during their college years. But when a company knocks on your door selling pest control, are they any different from the pest control company that knocked on your door the day before?

Listen to this episode to learn how even in saturated markets, you can find differentiated value. Learn more at protagonistcomms.co

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3 days ago
26 minutes 1 second

Differentiate or Die
Fat Boys vs Alec's - Differentiation Wars

Going from hot to cold! We found out last time how Hot Chocolate can be differentiated, what about ice cream??? The most beloved treat in the world, and someone has a differentiated value?

See how Alec's and even Fat Boy message their products in this episode of differentiation or die.

Visit us at protagonistcomms.co to get started differentiating you brand today!

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1 week ago
23 minutes 9 seconds

Differentiate or Die
Stephens vs Knoops - Differentiation Wars

Hot Chocolate Wars! Can a company like Stephens be outsmarted by a company like Knoops? Can they steal some market share at the very least?

See how you can become differentiated by visiting us at protagonistcomms.co

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1 week ago
18 minutes 54 seconds

Differentiate or Die
Netflix acquires Warner Bros - Differentiation in the News

Take a look at how to continue to differentiating your products and or services opens up new revenue streams and keeps you relevant against your competition.

Netflix is one of the most innovative companies out there, and it continues to become differentiated (even if it doesn't clearly message it).

See how your company can differentiate your message at protagonistcomms.co

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2 weeks ago
13 minutes 43 seconds

Differentiate or Die
Daylight Computer vs MacBook - Differentiation Wars

Can computers actually get any better?? Well, maybe not better for everyone, but for a specific target audience that solves a specific need? Heck ya!See how Daylight computers differentiates the computer into a device that is like no other and how that product competes against a giant like Apple.If you want to force a comparison, be an orange, not a better apple. See more at protagonistcomms.co

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3 weeks ago
31 minutes 24 seconds

Differentiate or Die
Jellyfish Lighting vs Trimlights vs Luxlights vs EverLights - Differentiation Wars

In this episode of Differentiate or Die, Utah's permanent lighting scene gets a whole lot brighter. If someone wants to take the spotlight, there's room for messaging!All of these companies seem like they do the same thing, but could there be some sort of competitive advantage?Listen to see how even in the most saturated markets, a company can find a unique differentiator. See how you can too at protagonistcomms.co

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3 weeks ago
21 minutes 44 seconds

Differentiate or Die
Acorns vs Robinhood - Differentiation Wars

FINTEC Differentiation! Can fintec find ways to differentiate their products and messaging? See if there is a difference between Acorns and Robinhood in this episode of Differentiate or Die.Visit us at protagonistcomms.co for help on differentiating your brand!

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1 month ago
26 minutes 54 seconds

Differentiate or Die
&COLLAR vs UNTUCKit

Nothing makes us more upset than a differentiated product that has stopped messaging their differentiated value. In this episode of Differentiate or Die, we dissect two companies that have competitive advantages in the same industry.


Listen to the whole thing to find out who clearly communicates their differentiated value!

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1 month ago
33 minutes 3 seconds

Differentiate or Die
Google Docs vs Essay - Differentiation wars

In this episode of Differentiation or Die, we take a look at differentiation by product and some obvious target audience. Even though Google Docs is easily the most popular of the two, that doesn't mean that Essay is left in the dust.Differentiate your company to capture a part of your market with Protagonist. Visit us at protagonistcomms.co

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1 month ago
30 minutes 51 seconds

Differentiate or Die
Mallow vs Agree - Differentiation Wars

Another competitor in the Esignature/Payments industry! This one has FANTASTIC messaging. They found a problem no one is solving and message it almost perfectly.

Find out how Agree.com is faring compared to last time, and if Mallow can compete with juggernauts like Agree.com and Docusign.

If you need help competing in a saturated market, listen today! With the right messaging you can find your niche and capture a part of the market. Visit us at protagonistcomms.co to find out more.

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1 month ago
23 minutes 2 seconds

Differentiate or Die
Otter.ai vs Cluely - Differentiation Wars

ANOTHER #1 AI ASSISTANT FOR MEETINGS! Can there be 5 of these in the same industry? Are they all the same? Does Cluely have a differentiated value that it's not communicating?Find out how you can completely lose against the big competitors by having your H1 say the same as your competitors.Visit us at protagonistcomms.co to learn how to differentiate your company.

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1 month ago
21 minutes 2 seconds

Differentiate or Die
Domo vs Tableau - Differentiation Wars

Another AI first company?? One of these companies positions itself as an AI company instead of a data visualization company. Can you guess which?Cameron and Dallin dissect what it means to differentiate, clarify, and become consistent by using Domo and Tableau as examples. Visit us at protagonistcomms.co to learn more!

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1 month ago
31 minutes 40 seconds

Differentiate or Die
Robotaxi vs Waymo - Differentiation Wars

There is no question that these companies are differentiated, just take a look at the vehicles that run these Taxi Services. But are they being messaged correctly? See how consistency and clarity can further differentiate your product at protagonistcomms.co

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1 month ago
20 minutes 17 seconds

Differentiate or Die
50th Special Episode!! - Can you tell the Difference?

Can you tell the difference?? See how over 100 different companies are hardly differentiated once you take out all visual branding. Take a look at ONLY what is being said, not at what is seen to see if YOU can tell the DIFFERENCE.Hit us up at protagonistcomms.co today to differentiate your company.

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1 month ago
1 minute 8 seconds

Differentiate or Die
Chrome vs Atlas - Differentiation Wars

Does Atlas have what it takes to go up against the largest browser in history? See how Messaging takes center stage in this episode of Differentiate or Die as Cameron and Dallin show how features aren't enough to differentiate a brand.

See how you can differentiate your company at protagonistcomms.co

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2 months ago
25 minutes

Differentiate or Die
Slack vs Discord - Differentiation Wars

Differentiate or Die! The main message slack used to highlight was to be the end of email as we know it. What is Slack's messaging now? Where Work Happens. See how that compares to Discords unchanging messaging of...

Cameron and Dallin dissect how clear and consistent messaging can improve the customer experience.

See how you can do the same by ordering a Message Audit at protagonistcomms.co

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2 months ago
20 minutes 53 seconds

Differentiate or Die
Webflow vs Framer - Differentiation Wars

Completely Unclear. This battle between Weblfow vs Framer is a great example that even if your product is differentiated, if you aren't clear about it you confuse and lose.

Find out how Dallin and Cameron would change these companies messaging to improve their customers experience.

Visit us at protagonistcomms.co so we can do the same to your company.

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2 months ago
24 minutes 1 second

Differentiate or Die
Slate vs Rivian - Differentiation Wars

Is there a more saturated market than Automobiles? Best way to enter a saturated market? Differentiation.

Listen to Cameron and Dallin grade Slate and Rivian on their differentiation, clarity, and consistency.

***Spoiler Alert*** One of this companies received a 3 star rating.

Find out how to differentiate your company at protagonistcomms.co

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2 months ago
36 minutes 42 seconds

Differentiate or Die
eBay vs Whatnot - Differentiation Wars

Cameron and Dallin analyze the messaging of e-commerce giants eBay and Whatnot, exposing the pitfalls of vague taglines and missed opportunities for differentiation. From eBay’s confusing “Connect with people who get it” to Whatnot’s unclear “live shopping marketplace,” the hosts break down why clarity in branding is non-negotiable.

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2 months ago
18 minutes 30 seconds

Differentiate or Die
The Farmers Dog vs Pet Plate - Differentiation Wars

Creating quality dog food is priority for these companies, but what about Message clarity, differentiation, and consistency?

At face value, these two companies look like their products are saying identically the same thing, but could there be a differentiator?

Find out how your company can differentiate itself from the competition by listening to Cameron and Dallin in this episode, or visit us at protagonistcomms.co

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2 months ago
25 minutes 41 seconds

Differentiate or Die
Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.