Nothing makes us more upset than a differentiated product that has stopped messaging their differentiated value. In this episode of Differentiate or Die, we dissect two companies that have competitive advantages in the same industry.
Listen to the whole thing to find out who clearly communicates their differentiated value!
In this episode of Differentiation or Die, we take a look at differentiation by product and some obvious target audience. Even though Google Docs is easily the most popular of the two, that doesn't mean that Essay is left in the dust.Differentiate your company to capture a part of your market with Protagonist. Visit us at protagonistcomms.co
Another competitor in the Esignature/Payments industry! This one has FANTASTIC messaging. They found a problem no one is solving and message it almost perfectly.
Find out how Agree.com is faring compared to last time, and if Mallow can compete with juggernauts like Agree.com and Docusign.
If you need help competing in a saturated market, listen today! With the right messaging you can find your niche and capture a part of the market. Visit us at protagonistcomms.co to find out more.
ANOTHER #1 AI ASSISTANT FOR MEETINGS! Can there be 5 of these in the same industry? Are they all the same? Does Cluely have a differentiated value that it's not communicating?Find out how you can completely lose against the big competitors by having your H1 say the same as your competitors.Visit us at protagonistcomms.co to learn how to differentiate your company.
Another AI first company?? One of these companies positions itself as an AI company instead of a data visualization company. Can you guess which?Cameron and Dallin dissect what it means to differentiate, clarify, and become consistent by using Domo and Tableau as examples. Visit us at protagonistcomms.co to learn more!
There is no question that these companies are differentiated, just take a look at the vehicles that run these Taxi Services. But are they being messaged correctly? See how consistency and clarity can further differentiate your product at protagonistcomms.co
Can you tell the difference?? See how over 100 different companies are hardly differentiated once you take out all visual branding. Take a look at ONLY what is being said, not at what is seen to see if YOU can tell the DIFFERENCE.Hit us up at protagonistcomms.co today to differentiate your company.
Does Atlas have what it takes to go up against the largest browser in history? See how Messaging takes center stage in this episode of Differentiate or Die as Cameron and Dallin show how features aren't enough to differentiate a brand.
See how you can differentiate your company at protagonistcomms.co
Differentiate or Die! The main message slack used to highlight was to be the end of email as we know it. What is Slack's messaging now? Where Work Happens. See how that compares to Discords unchanging messaging of...
Cameron and Dallin dissect how clear and consistent messaging can improve the customer experience.
See how you can do the same by ordering a Message Audit at protagonistcomms.co
Completely Unclear. This battle between Weblfow vs Framer is a great example that even if your product is differentiated, if you aren't clear about it you confuse and lose.
Find out how Dallin and Cameron would change these companies messaging to improve their customers experience.
Visit us at protagonistcomms.co so we can do the same to your company.
Is there a more saturated market than Automobiles? Best way to enter a saturated market? Differentiation.
Listen to Cameron and Dallin grade Slate and Rivian on their differentiation, clarity, and consistency.
***Spoiler Alert*** One of this companies received a 3 star rating.
Find out how to differentiate your company at protagonistcomms.co
Cameron and Dallin analyze the messaging of e-commerce giants eBay and Whatnot, exposing the pitfalls of vague taglines and missed opportunities for differentiation. From eBay’s confusing “Connect with people who get it” to Whatnot’s unclear “live shopping marketplace,” the hosts break down why clarity in branding is non-negotiable.
Creating quality dog food is priority for these companies, but what about Message clarity, differentiation, and consistency?
At face value, these two companies look like their products are saying identically the same thing, but could there be a differentiator?
Find out how your company can differentiate itself from the competition by listening to Cameron and Dallin in this episode, or visit us at protagonistcomms.co
In this hard fought battle, we can't agree on what score to give these two companies, but in the end decided.... Well, you're gonna have to listen to the episode to find out. However, I'll give you a clue. Sometimes, a clarity problem can become a differentiation problem. If you aren't clear about what makes you different, than are you actually differentiated in your messaging?See how these companies match up with one another and see how you can take your company to next level by differentiating with Protagonist.
Cameron and Dallin dive into the perfect example of differentiation by target audience! One of these companies has complete control of one segment of the dating market, and I'll give you a hint. It starts with M and ends with utual.
If you want to see how to capture market share in an already crowded market, see how it's done by listening to this episode... or... go to protagonistcomms.co and we will help!
In this episode, we put Clay and Freckle head-to-head. While they may look similar on the surface, one company absolutely crushes the other when it comes to messaging and differentiation.
The key with difficult to understand companies is clarity. If you confuse, you LOSE.
We couldn't just choose one streaming service, so we used them all! There is one standout, but overall, they all said the same thing. Cameron and I completely demolish the messaging of Netflix, Disney+, HBO Max, and many more.See how you can stand out in a crowded market at protagonistcomms.co
Have you ever heard of these two small business credit card companies? In this episode of Differentiate or Die, Dallin and Cameron dissect how these two companies are unique or exact copycats.
See how you can be different from your competition at protagonistcomms.co
Firefly just received one of the highest scores we have ever given! Find out how they not only are different, but consistent. They are a great example of finding solutions to real problems and messaging that clearly.
If you feel undifferentiated, hit us up at protagonistcomms.co!
Dallin Merrill and Cameron Olds highlight Mint Mobile burst onto the scene with a cheeky, no-nonsense pitch: "Premium wireless for $15/mo—because overpriced plans are so last decade." It’s the budget rebel, waving the flag of affordable prepaid plans and no contracts, all on America’s largest 5G network (T-Mobile’s). Mint’s messaging screams freedom from “Big Wireless” with a playful nudge to ditch the old guard.