E165: Surviving Tariffs and Turbulence: How Laura Bonner Keeps The Muff Liquor Company Moving Forward

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Digg Podcast

CAROLINE O'NEILL

179 episodes

1 day ago

The Digg Podcast is about making a difference in life and business. In my opinion, there is no way the two can be separated. Throughout the podcast, I will speak to people who are doing inspiring things in the business world but also those who have a personal story to tell. I hope you learn from and become inspired by what you hear, realising that we can all make a difference no matter what path we take in life. Thank you for listening. IG: https://www.instagram.com/diggforsuccess/ LI: https://uk.linkedin.com/in/carolineoneilldigg

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E165: Surviving Tariffs and Turbulence: How Laura Bonner Keeps The Muff Liquor Company Moving Forward

Digg Podcast

51 minutes 18 seconds

2 months ago

E165: Surviving Tariffs and Turbulence: How Laura Bonner Keeps The Muff Liquor Company Moving Forward

Laura Bonner is the founder and CEO of The Muff Liquor Company, an award-winning Irish spirits brand born in Donegal and backed by global investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.

Laura talks openly about the pressure of running an international brand, the impact of rising tariffs and costs, and what it really takes to keep a business alive in uncertain times.

She opens up about losing her dad, the man who inspired her drive, and how his final words, keep her going through one of the toughest periods yet.

From surviving near-bankruptcy during COVID to attracting investors like Russell Crowe and Ed Sheeran, Laura’s story is one of resilience, vision, and fierce belief in where she comes from.

She also shares why she once brought her competitors’ bottles into investor meetings, the mindset that’s kept her standing, and why she still believes every setback happens “for the better.”

For anyone building something from nothing, this episode shows what resilience in business really looks like.

Links from Episode

Laura Bonner

Instagram - https://www.instagram.com/laura.m.bonner/?hl=en

Muff Liquor Company

Website - https://themuffliquorcompany.com/

Instagram - https://www.instagram.com/muffliquorco/

Brand Home

Instagram - https://www.instagram.com/visitmuffliquor/?hl=en

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