E174: Funding, Storytelling and Disruptive Marketing: How The Harrison Became a Belfast Icon

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ea/bd/90/eabd9051-4afd-f04d-54d9-0771655e90cd/mza_5484298243703461060.jpg/600x600bb.jpg

Digg Podcast

CAROLINE O'NEILL

179 episodes

1 day ago

The Digg Podcast is about making a difference in life and business. In my opinion, there is no way the two can be separated. Throughout the podcast, I will speak to people who are doing inspiring things in the business world but also those who have a personal story to tell. I hope you learn from and become inspired by what you hear, realising that we can all make a difference no matter what path we take in life. Thank you for listening. IG: https://www.instagram.com/diggforsuccess/ LI: https://uk.linkedin.com/in/carolineoneilldigg

Business

RSS

All content for Digg Podcast is the property of CAROLINE O'NEILL and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/10363945/10363945-1764766994594-b80d46e659766.jpg

E174: Funding, Storytelling and Disruptive Marketing: How The Harrison Became a Belfast Icon

Digg Podcast

38 minutes 32 seconds

1 month ago

E174: Funding, Storytelling and Disruptive Marketing: How The Harrison Became a Belfast Icon

Melanie Harrison is the founder of The Harrison Chambers of Distinction, award winning and one of Belfast’s most distinctive 30-room boutique hospitality experiences.

Melanie shares her remarkable journey from “accidental hotelier” to creator of a destination brand rooted in storytelling, culture and creativity.

She opens up about the realities of building a business from the ground up: from transforming a single Airbnb room into an immersive hospitality concept, to navigating funding with WhiteRock and the British Business Bank, to learning when to trust her instincts rather than follow traditional industry rules.

Melanie reveals how she uses storytelling to differentiate her brand, how collaboration with local creatives has shaped her unique spaces, and why playfulness, disruption and authenticity are essential for modern entrepreneurs.

Her candid insights into scaling, risk-taking, customer experience, and staying connected to the heart of her brand make this episode a must listen for any founder or business owner looking to grow with purpose and originality.

Plus, listeners can enjoy an exclusive 15% discount at The Harrison Chambers of Distinction using the code DIGG15 up until July 30th 2026.

We loved recording there over the three days.

Links from Episode

The Harrison Chambers of Distinction

https://www.chambersofdistinction.com/

Brought to you in Partnership with:

Profile Tree

Use link below to take the FREE ChatGPT Training Course

https://futurebusinessacademy.com/courses/chatgpt-course/

Timely Careers

Website: https://timelycareers.com/

Place a FREE advert for your business by emailing info@timelycareers.com before the end of December 2025