🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.Â
https://www.blu-digital.co.uk
https://www.kinsmanco.com
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Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
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🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.Â
https://www.blu-digital.co.uk
https://www.kinsmanco.com
Â
Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
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This week we sat down with Ntola Obazee and explored how to scale heritage brands globally, modernise marketing strategies without losing brand identity, and deliver top-notch customer experiences.
🎧Stream now:
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
YouTube: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode of Digital Cheesecake, we sit down with Alex Haberlin, Co-Founder of No Normal, the brand behind “coffee in a tube.”
We unpack how the idea started, how they tested real demand, what scaling actually looked like behind the scenes, and the toughest challenges along the way.
#startup #businessstartup #career #jobhacks #startingabsuiness #nonormalcoffee
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode from our Live Event, we sat down with Karl Wederell from R.M Williams as he unpacks scaling a heritage brand without losing the soul.
A great listen for anyone in Retail✨
Stream this episode now:
Apple:
Luxury Growth Meets Retention Strategy
In this live event, Doris Child and Hannah Spicer break down how luxury brands can grow fast without losing their premium edge and how to keep customers coming back for more.
Key Topics:
Growing luxury brands without feeling “too available”
Balancing heritage with modernity
Building long-term value beyond one-off campaigns
Personalisation vs automation , what’s working in 2025
The future of CRM and retention in fashion
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#marketing #marketingpodcast #digitalmarketing #luxury #luxurybrands #CEO #CMO #CRM
Creating smarter content that delivers results, without overspending. In this episode, Jack, Sarah, and Ellie unpack:
• The smartest ways to budget creative content
• How to balance risk, creativity, and ROI
• When to outsource vs go in-house
For marketers, founders, and anyone tired of overspending
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Our first Live Event Episode is here..
Rob Worthington Ex Anthropologie & Garret Cunningham with Columbus, build your Black Friday Toolkit, live on air.
It’s time to rethink the biggest sales moment of the year. Garrett Cunningham & Rob Worthington break down how to make Black Friday profitable without leaning on endless discounts.
🎧Stream this episode exclusively on Spotify & Apple
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#DigitalCheesecake #Marketingpodcast
Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business.
Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now:
Spotify:
Apple:
YouTube:
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#MarketingPodcast #DigitalMarketing #GrowthMarketing #Entrepreneurship #ProteinBalls #DigitalCheesecake
Jeremy and Gary share the journey of creating The Diamond Store and scaling it to ÂŁ5M.
Learn about powerful marketing strategies, industry shifts, and much more!
🎧Listen now:
Spotify:
YouTube:
Apple:
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Candidates keep getting rejected, but it’s not always for the reasons you think.
In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes.
Topics covered:
• Most common rejection reasons
• Experience vs. confidence
• Overqualification & culture fit
• The power of personal branding
🎧 Listen now:
YouTube: https://youtu.be/CuLWprx_zgU
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#marketingpodcast #digitalcheesecake #howtogetajob #interviewhacks #jobinterview #jobsearch #recruitment
What’s really working in marketing heading into 2026?
In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time.
🎧 Listen now:
YouTube: https://youtu.be/B-OjSOgdOmM
Apple: https://shorturl.at/wIJ0U
Subscribe so you don't miss a crumb!
Digital Cheesecake is powered by Blu Digital and Kinsman & Co
#marketinghacks #marketing #marketingpodcast #digitalcheesecake #marketingbudget #marketingconversions
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode, Jack , Ellie and Sarah dive into the never-ending debate of...
Is AI replacing marketers or making them stronger?
Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one.
🎧Stream now:
YouTube: https://youtu.be/NzL4si4Z7L0
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#marketing #podcast #marketingpodcast #AIAgents #digitalmarketing #AItools
Ellie, Sarah & Jack reveal what really drives TikTok conversions.
They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media.
🎧Listen now:
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Apple:
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Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#MarketingPodcast #DigitalMarketing #MarketingStrategy #tiktok #ContentStrategy #CareerGrowth #digitalcheesecake
From AI-led campaigns to TikTok-first strategies, Jack, Sarah & Ellie debate the hottest marketing trends of 2025 and whether they’re worth the hype
🎧 Listen now:
YouTube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
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#digitalcheesecake #marketingpodcast #marketingtrends #marketingexperts #ai
Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget.
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master.
🎧 Listen now:
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits.
🎧Listen now on:
YouTube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Don’t waste your ad budget!
Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,
In this bonus episode they covered:
-PPC vs paid social budgets
-TikTok testing
-Pinterest campaigns,
-Reddit, Performance Max,
-UGC content creation, and
-Scaling campaigns efficiently.
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Want recruiters chasing you instead of the other way around?
Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing Role
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.
Find us on:
Youtube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
From 7 figures in 18 months…to telling 500 investors it was over.
Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.
Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.
Find us on:
YouTube: https://youtu.be/bm2DHzrEUx8
Use these Marketing tools to improve efficiency:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7