Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

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Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jeffro

143 episodes

2 weeks ago

Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the necessity of building trust in a digital landscape. Paige emphasizes the role of AI and LLMs in shaping discoverability and the importance of personal branding on platforms like LinkedI...

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Entrepreneurship

All content for Digital Dominance: Proven Marketing Strategies to Grow Your Service Business is the property of Jeffro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the necessity of building trust in a digital landscape. Paige emphasizes the role of AI and LLMs in shaping discoverability and the importance of personal branding on platforms like LinkedI...

Show more...

Entrepreneurship

Episodes (20/143)

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Building a Trusted Brand Without Going Full Influencer

Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the necessity of building trust in a digital landscape. Paige emphasizes the role of AI and LLMs in shaping discoverability and the importance of personal branding on platforms like LinkedI...

3 weeks ago

29 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

How to Turn Everyday Stories into Clients on LinkedIn

Summary In this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relatable experiences rather than sensational stories. Colin introduces the PISS framework, which stands for Promise, Interest, Story, and Stakes, to help structure content that resonates with audiences. He also discusses the importance of social proof and how to convert...

4 weeks ago

33 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News

Summary In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and the resulting impact on content quality, leading to a saturation of low-value information in the news media. Takeaways We are in the early stages of AI's impact on media.AI can facilitate both positive and negative outcomes.Bad actors are adopting AI faster than good...

1 month ago

33 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Why Value-Based Storytelling Still Wins: Content Marketing in the Age of AI

Summary In this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themselves by focusing on storytelling and delivering higher value to their audience. Takeaways There is a sea of sameness in content marketing.Brands can differentiate by focusing on their story.Producing higher value content is essential.The current content landscape is...

1 month ago

27 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Quiz Funnels That Actually Convert: Ditch the Content Grind and Capture Better Leads

Summary In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she built a six-figure agency entirely around quiz funnels without a website and why these interactive tools aren’t just for lead generation but for segmentation, qualification, and nurturing. She breaks down the psychology behind quiz funnels, the difference...

1 month ago

29 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag

Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significance of storytelling in creating memorable brands. Stephen shares personal anecdotes, including the 'fries at the bottom of the bag' philosophy, which highlights the value of being present and appreciating small moments. He also explores the underdog advantage in bus...

1 month ago

33 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors

Summary In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience, clarifying values, creating engaging content, and building relationships through meaningful interactions. Jess also shares practical tips for man...

2 months ago

31 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

The CFO Secret: Why Most Service Businesses Fail to Scale Past $5M

Summary In this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, and the balance between investing in growth and maintaining cash reserves. Matt emphasizes the need for effective financial communication within teams and provides practical steps for implementing financial systems that drive growth. Takeaways Most service businesse...

2 months ago

30 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

From $0 to $40M: How Randy Warner Uses Automation to Scale Home Service Businesses

Summary In this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead follow-up, automation strategies, and the common mistakes business owners make when implementing these systems. Randy emphasizes the need for ongoing monitoring and support to ensure that automation systems function effectively and continue to deliver value over time. Takeaways Randy sca...

2 months ago

29 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

The Future of Grief: Marketing a Product That Resurrects Digital Memories

Summary In this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He shares his personal journey and the emotional aspects of creating such a sensitive product, as well as the marketing strategies employed to reach potential users. The discussion also touches on the ethical considerations of digital immortality, the process of creatin...

2 months ago

29 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

SEO in 2025: What Still Works, What Doesn’t, and How to Win Long-Term

Summary In this episode, Jeffro speaks with Jason Hennessey, an SEO expert, about the evolving landscape of SEO in 2025, the impact of AI on search results, and the importance of balancing organic and paid marketing strategies. They discuss the long-term nature of SEO, the differences between content that ranks and content that converts, innovative backlink strategies, and common myths surrounding SEO. Jason emphasizes the need for businesses to adapt and build sustainable marketing engines w...

3 months ago

23 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Your Experience Is the Strategy: Building a Brand That Attracts Dream Clients

Summary In this conversation, Jeffro and Christian Ray Flores explore the significance of personal branding for service business owners. They discuss how personal stories can be leveraged as powerful business assets, the importance of authenticity in branding, and the integration of personal experiences into a unique brand identity. The discussion also touches on the role of AI in enhancing personal branding efforts, the balance between impact and income, and actionable steps for individuals ...

3 months ago

27 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Beyond Chatbots: How AI Agents Can Transform Service Businesses

Summary In this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the differences between traditional AI tools and agentic AI, emphasizing the importance of true automation and how it can be applied in service businesses. They explore the practicalities of setting up agentic workflows, maintaining them, and handling errors, while also lo...

3 months ago

28 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Outsource Smarter, Grow Faster: How Service Businesses Can Scale Without Sacrificing Quality

Summary In this conversation, Jeffro and Adam O'Connor discuss the transformative power of outsourcing for small businesses. Adam shares insights on how outsourcing can help streamline operations, enhance customer experiences, and foster growth without overwhelming business owners. They explore practical steps for starting outsourcing, the importance of building trust with remote teams, and the role of AI in enhancing productivity. Adam emphasizes the need for clear communication, cultural un...

3 months ago

15 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Land Tier 1 Media Mentions and Win at AI Search: Digital PR for Local Service Businesses

Summary In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists. Chris also highlights the value of backlinks from reputable media sources and the role of AI in modern media strategies. He shares common mistake...

4 months ago

27 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

The Future of SEO: From Search Rankings to Organic GTM Engines

Summary In this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search results, the increasing importance of brand reputation, and the need for businesses to adapt their strategies in light of changing consumer behavior. The discussion also highlights the challenges faced by smaller businesses in navigating this new environment and offer...

4 months ago

24 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

The Attribution Fix: How to Prove What’s Actually Working in Your Marketing

Summary In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how to effectively measure marketing efforts. The discussion also covers the rise of retail media, the need for a unified data approach, and the future role of AI in marketing strategies. Takeaways Marketing is becoming harder to measure d...

4 months ago

26 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Get in the Right River: AI, Agentic Flows, and the Future of Marketing

Summary In this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cash flow. They explore common mistakes in sales strategies, particularly founder-led sales, and how AI tools can enhance lead generation and marketing efforts. Jim shares insights on setting up AI agents for efficiency and the future of outbound sales as AI technology...

4 months ago

31 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands

Summary In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effectively gather customer feedback, the significance of authenticity in branding, and the balance between strategic marketing and genuine connection ...

4 months ago

23 minutes

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

From Data to Dollars: How Dave Burnett Builds Scalable PPC Campaigns That Actually Work

Summary In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in lowering costs, and creative strategies for inexpensive keyword targeting. The conversation explores how AI and large language models are transforming se...

4 months ago

27 minutes