What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
Holiday stress meets smart retail strategy. We dive into the rise of holiday meal bundles and show how a simple promise, feed the whole table for one low price, has become a powerful engine for value, convenience, and loyalty. Using Aldi’s $40 Thanksgiving feast as a starting point, we unpack why leading with a complete meal changes the shopper’s job from planning to choosing, and how that shift grows basket size while easing anxiety for time-pressed families. From social-first launches to a...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
