Stop treating e‑commerce like an add‑on. We unpack how to rebuild your organization around the way people actually shop—across search, social, marketplace, curbside, and aisle—so strategy, incentives, and execution line up behind one number and one customer. With Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, we dive into fresh research across sales, marketing, supply chain, IT, HR, and finance to reveal why the “where does e‑commerce sit?” debate holds companies bac...
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