What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
Ep. 5 - Your Tech Stack Isn’t Broken, Your Org Chart Might Be
Digital Front Door
45 minutes
1 month ago
Ep. 5 - Your Tech Stack Isn’t Broken, Your Org Chart Might Be
If your retail transformation feels like a tool parade with little traction, this conversation will change your roadmap. We sit down with Barbara Wittmann, founder and CEO of the Digital Wisdom Collective, to unpack why technology isn’t the bottleneck—culture, clarity, and middle management are. Barbara has rescued “dead patient” projects across retail for 25 years, and she explains how empowering the right people, not buying the next platform, creates compounding impact. We dig into the ana...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
