The ground under retail and CPG is shifting from automation to true agency—and the difference is night and day. We unpack how AI agents don’t just summarize dashboards or send alerts; they connect scattered systems, make sense of messy signals, and take action inside real workflows where time, margin, and customer trust are on the line. We walk through the find–understand–act model that’s redefining daily work. On the retail side, store teams use agents to align labor with live demand, smoot...
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The ground under retail and CPG is shifting from automation to true agency—and the difference is night and day. We unpack how AI agents don’t just summarize dashboards or send alerts; they connect scattered systems, make sense of messy signals, and take action inside real workflows where time, margin, and customer trust are on the line. We walk through the find–understand–act model that’s redefining daily work. On the retail side, store teams use agents to align labor with live demand, smoot...
The numbers tell a different story than our habits. We unpack new analysis from Bird Dog and Keen—built on real spend and performance data from 400+ brands and roughly $16B in annual investment—to show how small to medium brands can get more out of retail media without spending more. The headline: retail media has matured into a core channel, but the best gains now come from smarter allocation, not bigger budgets. We walk through why three-quarters of retail media dollars still flow to searc...
Digital Front Door
The ground under retail and CPG is shifting from automation to true agency—and the difference is night and day. We unpack how AI agents don’t just summarize dashboards or send alerts; they connect scattered systems, make sense of messy signals, and take action inside real workflows where time, margin, and customer trust are on the line. We walk through the find–understand–act model that’s redefining daily work. On the retail side, store teams use agents to align labor with live demand, smoot...
