What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
Shrink isn’t just a shoplifting problem, it’s a systems problem. We sit down with Brand Elverston, former Walmart asset protection leader and now principal at Elverston Consulting, to unpack why losses start at the purchase order and ripple through the supply chain long before an item ever hits the shelf. The conversation gets practical fast: what “total retail loss” really means, why administrative errors and inventory chaos can be as expensive as theft, and how leaders can target the bigges...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
