What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
The ground has shifted under Amazon sellers, and the data proves it. We dive into Marketplace Pulse’s Amazon Marketplace Trends Report for 2026 and surface a clear picture: GMV is soaring while the number of active sellers falls, million‑dollar operators are multiplying, and the platform now rewards systems over stunts. The result is a marketplace that acts like a sorting machine, pushing disciplined, data‑driven brands to the top and filtering out casual players who treat Amazon like a quick...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
