What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
Physical AND Digital: Rethinking Modern Retail Strategies
Digital Front Door
5 minutes
2 months ago
Physical AND Digital: Rethinking Modern Retail Strategies
The false narrative of "physical versus digital" retail continues to frustrate industry experts who recognize that success lies in integration, not separation. Today's retail landscape shows a normalization where e-commerce growth follows predictable patterns after pandemic acceleration, while physical retail remains essential to customer experience. This isn't a story of one channel winning over another—it's about how they work together. A staggering statistic emerges from this evolving lan...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
