What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
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What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
Walmart's Bold Move into Live Commerce: Redefining the Collector Experience
Digital Front Door
4 minutes
3 months ago
Walmart's Bold Move into Live Commerce: Redefining the Collector Experience
Ready for a glimpse into the future of retail? Walmart just might be showing us the way with their bold new venture into live commerce. Their weekly show "Collector's Night" isn't just another shopping channel—it's a fascinating reinvention of how we connect with products and communities in the digital age. Partnering with TalkShopLive and WeTheHobby, Walmart has created something that transforms the traditional collecting experience. Imagine the energy of a collectors' convention—live box b...
Digital Front Door
What if the real “digital shelf” lives inside your social feed? We sat down with Jessica Thorpe, CEO of PartnrUp, to unpack how creators, user-generated video, and smart automation now drive verifiable lift at retailers like Amazon and Walmart, and why that changes how brands plan, fund, and measure growth. We walk through the big shift from top-of-funnel hype to bottom-line impact: creator videos show up where shoppers research, answer the questions brand assets miss, and carry affiliate li...
