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Digital Marketing ROWhy?
Federated Digital Solutions
100 episodes
2 weeks ago
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
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Marketing
Business
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All content for Digital Marketing ROWhy? is the property of Federated Digital Solutions and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
Show more...
Marketing
Business
Episodes (20/100)
Digital Marketing ROWhy?
2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?
2 weeks ago
17 minutes

Digital Marketing ROWhy?
Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
1 month ago
33 minutes

Digital Marketing ROWhy?
The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
1 month ago
31 minutes

Digital Marketing ROWhy?
What Your Digital Marketing Agency Isn't Telling You About ROI Reporting
2 months ago
29 minutes

Digital Marketing ROWhy?
Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience
2 months ago
3 minutes

Digital Marketing ROWhy?
Planning Your 2026 Marketing Budget: Part 2
2 months ago
26 minutes

Digital Marketing ROWhy?
Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program
2 months ago
3 minutes

Digital Marketing ROWhy?
Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots
2 months ago
3 minutes

Digital Marketing ROWhy?
Planning Your 2026 Marketing Budget: Part 1
2 months ago
24 minutes

Digital Marketing ROWhy?
Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success
3 months ago
3 minutes

Digital Marketing ROWhy?
Tip Tuesday: For Digital Marketing Reporting, Less Is More
3 months ago
3 minutes

Digital Marketing ROWhy?
Tip Tuesday: How To Strategize Q4 For Results Going Into 2026
3 months ago
3 minutes

Digital Marketing ROWhy?
Know Your Numbers: The Missing Key to Digital Marketing ROI
3 months ago
18 minutes

Digital Marketing ROWhy?
The Keys To Marketing Success In 2025
4 months ago
21 minutes

Digital Marketing ROWhy?
Tip Tuesday: The Key Step Many Business Owners Miss On Social Media
4 months ago
3 minutes

Digital Marketing ROWhy?
Tip Tuesday: The Real Value Of Cost Per Click In SEM
4 months ago
3 minutes

Digital Marketing ROWhy?
The Success of Streaming TV For Advertisers
4 months ago
26 minutes

Digital Marketing ROWhy?
Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025
4 months ago
3 minutes

Digital Marketing ROWhy?
Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting
4 months ago
3 minutes

Digital Marketing ROWhy?
The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance
5 months ago
20 minutes

Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn