Content is King! But how do you harness the power of the king? By simply understanding how to create the content, discussing it and measuring the results. Content marketing plays a major role in lead generation and conversion in any campaign and each & every brand just have a dedicated team for content creation. I hope you find this episode insightful. For any questions, don't hesitate to drop me a message on lazarusmamai@gmail.com or here on anchor! #StaySafe and learn online.