It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
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It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet.
0:19 What is AI?
0:45 How do we use AI?
2:01 What do we think about the use of AI?
3:10 Research on the environmental impacts of AI
8:40 Where do we go from here?
Resources:
https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about
https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/
https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts
Digital Public Relations
It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
