It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025. Intro: 0:00 – 1:15 Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08 Rhode, social listening, and sensory marketing: 2:09 – 3:30 Rhode, influencers, and user-generated content: 3:31 – 5:07 Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37 Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40 Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40 Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44 Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47 Kylie Cosmetics and social listening: 10:48 – 11:45 EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07 Common themes within campaigns: 14:08 – 15:11 Outro: 15:12 – 15:51 Sources: https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/ https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/ https://shortyawards.com/17th/ms

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years. Sources: www.forbes.com/sites/richardkest…sweeney-campaign/ people.com/tarte-cosmetics-pr-…plained-8714022?utm www.usatoday.com/story/entertainm…rsy/85673993007/ people.com/andy-byron-seen-wif…ontroversy-11822421

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years. Sources: www.forbes.com/sites/richardkest…sweeney-campaign/ people.com/tarte-cosmetics-pr-…plained-8714022?utm www.usatoday.com/story/entertainm…rsy/85673993007/ people.com/andy-byron-seen-wif…ontroversy-11822421

In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics. 0:00 – 0:35: Intro 0:36 – 2:20: Engagement Announcement Strategy 2:21 – 5:00: Fan Involvement and Easter Eggs 5:01 – 7:40: Cross-Fanbase and Media Power 7:41 – 10:15: Authentic Storytelling and Two-Way Communication 10:16 – 12:30: Social Media’s Role in the Campaign 12:31 – 14:15: Classroom Connection & Takeaways 14:16 – 15:00: Closing & Outro Resources: Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education. Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge. Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158. www.billboard.com/music/music-news…cord-1236052814/ www.businessinsider.com/taylor-swift-…-promo-2025-8 www.billboard.com/music/pop/swifti…wift-1235846630/

Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redlining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

Calling all film fanatics! In this week’s episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more! Timestamps: 00:30 - Intro 00:49 - #1: Minecraft Movie 01:12 - Minecraft Online Conversation 03:23 - #2: Lilo & Stitch 03:28 - L&S Super Bowl Advertisement 04:22 - L&S Advertising/ Interviews 05:30 - #3: How to Train Your Dragon 05:47 - HTTYD Media Attention 06:13 - HTTYD Our Social Media Feed/ Algorithms 07:31 - HTTYD Suggestions 08:21 - #4: Snow White 08:58 - SW Movie the Flop 10:14 - SW Interviews 11:24 - SW: PR Team…? 14:04 - Final Recap/ Outro Resources: https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4 https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D https://www.imdb.com/title/tt6208148/ https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0 https://www.youtube.com/watch?v=W-QGMqCVqPA

This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience. Length: 12 minutes, 44 seconds 0:24 - Introduction 0:37 - A Brief History of Influencer Marketing 1:35 - The Power of Influencers 2:34 - Types of Influencer Collaborations 4:30 - Brand Impact 5:18 - The Ethics 6:20 - Influencers’ Careers Behind the Scenes 7:06 - Micro vs. Macro Influencers 7:59 - Platforms 10:15 - The Future of Brand-Influencer Collabs 11:31 - Q&A 11:56 - Outro

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow. Length: 10 minutes, 56 seconds 0:34 Intro 1:34 The comeback of Nick Gunn and the beginning of cancel culture 2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered 3:16 Strategies PR pros use in crisis management 3:50 Nike's Decision on taking a stance 4:16 Importance of Transparency 4:37 Social Media's role in Cancel Culture 5:44 Ethics in Cancel Culture and PR 6:22 Brand Reputation vs. Moral Responsibility 8:22 Influencers and Cancel Culture 9:00 Can you come back from being cancelled? 10:15 Outro

The work is mysterious and important in PR… In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3. In this episode 00:56 *Spoiler Warning* 01:09 Initial Show Thoughts 2:24 PR in the Show 10:50 Corporate Messaging 17:10 Lumon's Ethics 18:00 Real Life PR Events 22:18 Severance Tiktok 24:33 Lumon LinkedIn 25:56 Severance Podcast 27:24 Season 3 PR 29:01 Final Thoughts Resources https://www.tiktok.com/t/ZT2nuW3oS/ https://www.tiktok.com/t/ZT2nu7RBt/ https://www.linkedin.com/showcase/lumon-industries/about/ https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy’s strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald’s strategies 10:40: The ‘Grimace’ campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage. In this episode: 0:47: The Power of Storytelling 3:31: Social Media and Fan Engagement 6:49: Music Industry Crisis Management 11:06: The Role of Press Coverage and Media Relations 13:03: Brand Partnerships and Music Marketing 14:48: Outro References: https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/ https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival https://www.urbanrebelpr.com/digital-pr-for-music/ #DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode! Timestamps: 0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR Sources: -https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== -https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk -https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1 -https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet. 0:19 What is AI? 0:45 How do we use AI? 2:01 What do we think about the use of AI? 3:10 Research on the environmental impacts of AI 8:40 Where do we go from here? Resources: https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/ https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/ DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business. In this episode: What is cancel culture? (1:14) Shane Dawson’s offensive behavior leading up to his scandal (2:37) Why was Shane not canceled pre-scandal? (3:44) 2020 Shane Dawson scandal (4:06) Dawson’s apology (4:40) How did the scandal affect his reputation and business? (5:16) (6:42) What is Dawson doing today? (7:20) Who is James Charles? (8:20) James’ offensive behavior before “Bye Sister” (8:57) Sugar bear hair drama (9:23) “Bye Sister” scandal (10:22) Charles’ apology (11:56) How did the scandal affect his reputation and business? (12:32) Has James rebuilt his friendships post-scandal? (14:08) What is James up to today? (15:05)

This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR? SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)

On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble. Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE

8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They’ll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views. 1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds. 3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged. 4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests. 5:41 – AI in Content Creation: The hosts discuss AI’s use in content creation by generating hooks. 7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content. 10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences. 13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.