The Best Social Media Album Rollouts/Best Artists Social Media Strategies
00:00 – 00:47: Introduction and explanation on the podcast content.
00:47 - 01:15: Doechii introduction.
01:15 - 06:55: Doechii's social media content outline.
06:55 - 08:06: Doechii's audience and understanding strategy.
08:06 - 08:32: Addison Rae introduction.
08:32 - 10:09: Breaking out of the "TikTok" influencer mold.
10:09 - 12:12: Addison Rae's post strategy.
12:12 - 12:46: Addison Rae's single releases.
12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media.
16:42 - 17:24: Wrap up and outro.
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The Best Social Media Album Rollouts/Best Artists Social Media Strategies
00:00 – 00:47: Introduction and explanation on the podcast content.
00:47 - 01:15: Doechii introduction.
01:15 - 06:55: Doechii's social media content outline.
06:55 - 08:06: Doechii's audience and understanding strategy.
08:06 - 08:32: Addison Rae introduction.
08:32 - 10:09: Breaking out of the "TikTok" influencer mold.
10:09 - 12:12: Addison Rae's post strategy.
12:12 - 12:46: Addison Rae's single releases.
12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media.
16:42 - 17:24: Wrap up and outro.
Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business.
In this episode:
What is cancel culture? (1:14)
Shane Dawson’s offensive behavior leading up to his scandal (2:37)
Why was Shane not canceled pre-scandal? (3:44)
2020 Shane Dawson scandal (4:06)
Dawson’s apology (4:40)
How did the scandal affect his reputation and business? (5:16) (6:42)
What is Dawson doing today? (7:20)
Who is James Charles? (8:20)
James’ offensive behavior before “Bye Sister” (8:57)
Sugar bear hair drama (9:23)
“Bye Sister” scandal (10:22)
Charles’ apology (11:56)
How did the scandal affect his reputation and business? (12:32)
Has James rebuilt his friendships post-scandal? (14:08)
What is James up to today? (15:05)
Digital Public Relations
The Best Social Media Album Rollouts/Best Artists Social Media Strategies
00:00 – 00:47: Introduction and explanation on the podcast content.
00:47 - 01:15: Doechii introduction.
01:15 - 06:55: Doechii's social media content outline.
06:55 - 08:06: Doechii's audience and understanding strategy.
08:06 - 08:32: Addison Rae introduction.
08:32 - 10:09: Breaking out of the "TikTok" influencer mold.
10:09 - 12:12: Addison Rae's post strategy.
12:12 - 12:46: Addison Rae's single releases.
12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media.
16:42 - 17:24: Wrap up and outro.
