It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
All content for Digital Public Relations is the property of Digital PR Podcast and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redlining modern sports marketing.
Time Stamps:
0:30 Introduction - Social Media & Sports Marketing
1:26 Cleveland Browns “DawgPound” Logo Redesign Contest
4:25 Formula 1 & LEGO Partnership
6:55 Cleveland Cavaliers “Froggy” Meme
10:16 Lewis Hamilton’s Arrival at Ferrari
12:45 Conclusion - Overall Benefits of Social Media in Sports
Resources:
https://sproutsocial.com/insights/social-media-sports-marketing/
https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo
https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign
https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot
https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/
https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl
https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/
https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU
https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade
https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/
https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/
https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/
https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/
https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/
https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season
https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
Digital Public Relations
It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
