MMA grit meets operator precision. In this must-watch Digital Social Hour, Sean Kelly sits down with Mina Elias—founder, Amazon growth expert, and software builder—on turning fight mentality into unfair business advantages. Mina breaks down how he uses AI to 6× team output, builds lean SaaS for recurring revenue and higher multiples, and scales brands with ruthless process, feedback loops, and creative that converts. He shares the truth about hiring (why you’ll miss the first two times), how to structure for exits, and why product beats everything—then proves it with real ecom playbooks. Subscribe for more insider breakdowns on Digital Social Hour with Sean Kelly. 🚀 CHAPTERS: 00:00 – MMA mindset: calm under pressure & business parallels 01:05 – Why Mina started building software (cheap + profitable with AI) 03:54 – Mapping processes & injecting AI into sales ops 05:42 – Real-world AI: legal, contracts, research, health 07:32 – Building a closed-knowledge internal AI (Slack “Mina AI”) 09:58 – AI as the next evolution of the internet 11:19 – Investing: DCA vs timing, back-testing with AI 15:00 – Core values from fighting: ownership, resilience, no ego 18:43 – Don’t hire blind: become dangerous at the skill first 27:45 – Roll-up logic & multiple arbitrage 28:45 – Med spa play: replicable locations, talent pipelines 30:55 – The billing/CRM SaaS Mina’s building (Stripe pain → product) 34:08 – Playbook: problem → superior solution → feedback loop → market 39:58 – Innovating products with AI review mining (diffusers example) 43:58 – Branding masterclass: Primal Queen for women’s carnivore 46:09 – Where to find Mina APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Mina Elias https://www.instagram.com/theminaelias/ SPONSORS: THERASAGE: https://therasage.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. We have done our best to present the facts as we see them, however, we make no guarantees or promises regarding the accuracy, completeness, or reliability of the information provided. In addition, the views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of the producers of this program.