In this final episode of Dirty Chats for 2025, I’m doing three things I love most: gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now. First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over. Then, I share my biggest predictions for business and marketing in 2026, including why visibility is e...

In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026. I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world. In this episode, you’ll learn: How Skims used TikTok Live to merge entertain...

In this episode of Dirty Chats, I'm discussing two VERY disconnected things: 💸 the exact breakdown of what I'm investing in 2026, WHY...and my evolving philosophy towards investment 💔 the emotional cost of going “no-contact” with family, and the rise of this disturbing trend First, inside Dirty Dish, I’m unpacking Oprah’s viral podcast on the silent epidemic of people going non-contact with parents and family. We talk Gen Z, therapy-speak, labels like “narcissist” and “gaslighter,” the diff...

Is Ballerina Farm actually a scam? TikTok has accusations, and the chopping board scandal has Can Meghan Markle ever be beloved by the public again? And did Taylor Swift secretly cast Hugh Grant in the Opalite music video? In this episode of Dirty Chats, I’m pulling apart three very important matters of global significance (obviously): The TikTok accusations that Ballerina Farm is a lie and the now-infamous $259 scalloped cutting boardThe Harper’s Bazaar article about Meghan, Duchess of Sus...

Why did Matthew McConaughey turn down $14.5 million to say NO to a rom-com? And what does that decision teach us about boundaries, identity, and finally backing ourselves in business and life? In today’s episode of Dirty Chats, I dive into the psychology of saying no, the cost of “easy money,” and why most of us stay stuck in the version of ourselves we’re comfortable with - instead of the one we actually want to become. I also unpack the important, meteoric news that Taylor Swift’s brother A...

Why were those photos of Meghan Markle and Prince Harry deleted after Kris Jenner’s 70th birthday party at Jeff Bezos’ mansion? And what on earth is going on with Rini Skincare, the controversial kids’ self-care brand for ages 3 plus? In this episode of Dirty Chats, I unpack the psychology and PR strategy behind two big stories lighting up the internet right now: 🕵️‍♀️ the mysteriously deleted Kardashian x Meghan Markle party photos and 🧴 the Rini Skincare backlash over children’s skincare ...

This one is JUICY. Nick Amato from Love is Blind shares never before heard insights and TEA on his relationship with Annie, his experience on Love is Blind...and hot takes on whether or not they were in it for the IG followers or true love (Patrick, he's got your back). From behind-the-scenes of the pods, to how long their breakup was filmed for 😮😮😮 to whether he dated Annie after their breakup to his thoughts on Kait's shady appearance at the reunion....WE COVER IT ALL! Follow me on Instag...

This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame feels… deeply unattractive. In this episode: My “terrible-ish” launch debrief: no runway, wrong au...

I share my favourite messaging hack (works every time) so your brand stands out and customers actually remember you. We also unpack the Louvre heist drama, and dig into Love Is Blind with some honest takes on attraction, fame, and fairness. Plus: a peek behind the scenes of Over The Shoulder (the copywriting course + mentorship) and a new 5-day pop-up podcast for copywriters. Learn about Over the Shoulder HERE Listen to the popup podcast HERE (Copywriter Chats) Visit my webs...

I LOVVVVE Victoria Beckham's documentary, and there are sooo many business lessons to be drawn out of her story: Namely - how does identity play into your brand's success? I also cover SKIMS new product drop...a PUBIC HAIR G-STRING. And we're all collectively disgusted. This is a goodie - please keep sharing, it means the world to me! DONATE TO HUGO 💙 HERE Find out about Over the Shoulder HERE Visit my website HERE

I'm chatting Liquid Death's online feud with Death Wish coffee - the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025. And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis.... Why were some fans disappointed? And are you making this mistake for your brand? Because whether you’re a pop star or a business owner, one rule remains: 🧠 People don’t buy products - they buy stories. ...

A quick episode - pure gossip to start with covering the split of Nicole and Keith. Are no celeb relationships sacred? We're devastated. Next, is the *ONE* question you need to ask to get growth in your business FAST. Visit website HERE

Episode Overview Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. ) What You’ll Hear in This Episode: 🕵️ Sam Altman Murder Conspiracy: The shocking death of Suchir Balaji, OpenAI whistleblower-timel...

This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle thing that needs ...

This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 1. Running a Challenge is the BEST thing you can do for your biz. Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales funnel. If yo...

👉👉👉JOIN THE CHALLENGE HERE In this ep: I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤 I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt? Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. What You’ll Learn in This Episode Cardi B Trial Breakdown – what really went down in Beverly Hills, the courtroom drama,...

TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies.... On top of covering: 🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).💍 Taylor Swift’s engagement - when it happened, why it matters, and why her storytelling makes her the world’s most powerful marketer.👑 Meghan Markle’s With Love, ...

What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons. In this episode of Dirty Chats (where pop culture meets marketing), I talk: Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.Alex Hormozi’s insane $100M book launch strategy → from spending $5M+ on ads to a Guinness World Record, and what it te...

🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids). But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates: 🎤 Taylor Swift’s 12th album announcement - hidden clues, orange carousels, and a masterclass in sc...

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including: The 10-day review + follow push that worksHow I built a “launch squad” for guaranteed actionWhy I swapped 10 small prizes for one big $500 giveawayThe binge-drop strategy for week oneAnd why I refused to do another generic interview showBut first, I start with the gossip: ...