How to "Niche" Your Business For Resilience with Jason Brewer

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Do Good Work

Raul Hernandez Ochoa

305 episodes

2 days ago

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

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Entrepreneurship

Business,

Marketing

How to "Niche" Your Business For Resilience with Jason Brewer

Do Good Work

24 minutes

4 months ago

How to "Niche" Your Business For Resilience with Jason Brewer

Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.

00:28 The Importance of Niching Down

01:30 Generalist vs. Specialist Debate

03:02 Business Positioning Strategies

07:30 Balancing Risk and Growth

13:49 Adapting to Market Changes and AI

17:25 Future Vision for Brolik

Connect with Jason:

• LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/

Website: http://brolik.com

Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/